Digital Marketing Manager - Marketplace Innovations

The Role: Digital Marketing Manager

Organizational Impact

The Digital Marketing Manager develops, executes, and analyzes the results of digital marketing strategies for MarketPlace's B2B and B2C clients in the human and pet nutrition and wellness spaces. As a member of the Media Team, this position reports to the Media Director and collaborates with members of the brand strategy and creative teams to align digital strategies with overarching brand strategies. The Digital Marketing Manager will develop digital strategies that encompass the full user journey, as guided by the Media Director, to include Meta, Google Ads, LinkedIn, SEO, e-comm, email marketing, and/or emerging channels.

Accountabilities

• Digital Strategy
  • Develop budgetary recommendations necessary for clients to achieve their goals within their respective markets and in consideration other marketing objectives
  • Develop digital strategies that encompass the full user journey, inclusive of awareness, engagement, lead generation, cultivation, and conversion activities, as guided by Media Director
  • Collaborate with the Media Director, brand strategists, creative directors, writers, developers, and other team members to understand client brand strategies
  • Lead dialogue about digital strategies with the internal team and clients, pitch digital projects, and participate in new business calls
• Campaign Management & Optimization
  • Execute the tactical management of digital marketing campaigns, including bid recommendations, content coordination, budget management, and goal achievement
  • Track against key performance indicators and baselines, maintaining accountability for campaign performance from expectation-setting to end-of-campaign reporting
  • Utilize data-driven insights to identify opportunities to achieve goals more effectively
• Benchmarks (platforms, categories, etc.)
  • Understand platform and category benchmarks in order to establish key performance indicators
• Platform-specific knowledge (security, specs, etc.)
  • Maintain proficiency of the changing digital landscape and new tactics/channels, including AdWords, Meta Ads Manager, LinkedIn Campaign Manager, AdCenter, SEMrush, etc.
  • Define creative asset needs (writing, video, design, etc.), requirements, and best practices, and communicate them to team members
• Digital vendor management (freelancers, influencers, etc.)
  • Establish and maintain relationships with digital vendors, including freelance and contract resources

Keys To Success

• Strong promotional and technical background with a deep understanding of digital advertising and channels
• Clear, concise written and verbal communication
• Excels in a fast-paced team and deadline-oriented environment
• Eager to understand the industries we serve and the common audiences we speak to (B2B and B2C) to identify motivators and behaviors, and apply that knowledge to achieve campaign goals
• Independently drives projects and processes forward

You

• At least two years of professional experience developing digital strategies and tracking against key performance indicators at an advertising or media agency or similar working environment
• Hands-on experience working with and/or a conversational knowledge of most of the following:
  • Meta
  • Google Ads
  • LinkedIn
  • Pinterest
  • Search Engine Optimization
  • Website strategy
  • Email Automation
  • Amazon Ads
  • Shopify (D2C)
  • TikTok
  • Over-the-top TV
• Ability and skillset to develop an understanding of unfamiliar or emerging platforms

Us

For more than 20 years, MarketPlace has partnered with companies all over the world to use Strategy + Creative to energize food, beverage, supplement, and pet brands - and the ingredients that make them all. At our core, we are: purposeful, empathetic, spirited, and impactful. We offer a hybrid work schedule (3 days a week in our beautiful office, 2 days work from home), medical, dental, and life insurance benefits, 401(k) with matching, paid vacation and holidays, professional development opportunities, casual attire, regular business hours, and most importantly...office dogs.