Digital Marketing Manager - Value Strikes - Zoetis, Inc

Location: Parsippany PreferredWe are seeking a dynamic and results-oriented Digital Marketing Manager focused on leveraging data and analytics to uncover new growth opportunities within the animal health sector. This role will collaborate closely with brand marketing and automation teams to develop innovative, targeted communication strategies for across B2B2C. The ideal candidate will have a strong background in digital marketing, and campaign management, with a keen ability to create customer journeys and provide strategic insights on messaging in partnership with brand and automation teamsValue Strikes & New Capabilities:

• Identify and execute new digital campaigns/capabilities to drive growth within the animal health market.
• Utilize data and analytics to uncover and exploit new growth opportunities and new forms of targeting
• Collaborate with cross-functional teams to pilot and scale new initiatives that deliver measurable business impact.
• Experience journey building within automation platforms like salesforce marketing cloudTargeted Communication Strategies:
  • Work with brand marketing and automation teams to develop and implement targeted communication methods for B2B and B2C customers.
  • Create and optimize customer journeys, ensuring personalized and effective messaging throughout the customer lifecycle including retention, upselling, cross selling and coverting leads
  • Provide strategic insights and recommendations on messaging and communication tactics to enhance customer engagement and conversion.Data-Driven Targeting & Reporting:
    • Partner with data scientists to refine targeting strategies and improve campaign effectiveness.
    • Develop comprehensive reports on campaign performance, highlighting key metrics and insights.
    • Present findings and recommendations to senior leadership, demonstrating the business impact of digital marketing initiatives.Campaign Management & Optimization:
      • Oversee the planning, execution, and optimization of digital marketing campaigns.
      • Monitor campaign performance, making data-driven adjustments, A/B testing and control groups to maximize ROI.Stakeholder Collaboration:
        • Build and maintain strong relationships with internal stakeholders, including brand marketing, automation, and data science teams.
        • Act as a liaison between various departments to ensure seamless execution of marketing initiatives.Position ResponsibilitiesValue Strikes & New Capabilities - full cycle campaign execution including optimization and reporting performance with actionable insightsStakeholder Collaboration across data, digital solutions, brand teams and leadershipEducation and Experience
          • At least 5 years of proven experience working in high-growth, startup-style marketing and sales, preferably in the B2B pharmaceutical, animal health, or financial services space
          • Knowledgeable in current practices, trends, and technology used in digital marketing and sales
          • Excellent project management and time management skills
          • Strong written and interpersonal communication skills
          • Self-motivated, detail-oriented, comfortable in an environment of changing priorities
          • Independent thinker, able to work effectively with limited supervision.
          • Bachelor's degree in communication, marketing, business, or related fieldsTechnical Skill Requirements
            • Familiarity with digital marketing platforms e.g. SEO, SEM, social media (organic/paid), programmatic display, email marketing, etc (some hands on keyboard experience preferred)
            • Familiarity with marketing automation and lead generation tools
            • Familiarity with Adobe Creative Suite software (or other digital creative platforms)
            • Experience with translating analytical insights into tangible marketing & sales strategy
            • Experience with marketing/sales software and tools such as Salesforce
            • Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau Physical Skill RequirementsParsippany preferred, remote considered.Position is based in Parsippany, NJTravel requirement: less than 20%Full timeRegularColleagueAny unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.