Digital Marketing Manager with Demand Generation - Central Point Partners

Research Company
Washington DC
Hybrid
Needed ASAP
 
Digital Marketing Manager with Demand Generation Experience
 
 
 
Qualifications:

•  
  • 8+ years of experience in demand generation in digital marketing roles.
  • Proven and demonstrable experience of successfully leading and managing a team of marketers.
  • BA/BS degree or equivalent combination of education, certificates, and experience in areas of related discipline. Minimum 8 years or more of relevant experience including 4 years or more experience in a management position.
    • Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
    • An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.
    • Excellent project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines. Demonstrable experience of setting and monitoring priorities and projects across a team.
    • Deep expertise in digital marketing channels including email, advertising, and content, and how to use them to generate demand for an organization’s products or services.
    • Proven track record in programmatic campaign planning and execution.
    • Analytical skills to inform and support critical decisions and derive actionable insights from complex data.
    • Excellent organizational skills and attention to detail.
    • Strong written and oral communication skills. Able to effectively articulate marketing campaigns, results, and project updates across multiple teams and stakeholders.
    • Ability to quickly establish relationships with colleagues and stakeholders, gain trust, and manage expectations.
    • Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
    • Confidence in setting and managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
    • Desire to learn new skills and grow as a well-rounded marketer.
    • Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
    • International marketing experience within a global organization.
    • Experience in STM academic publishing marketing desirable.
    • Experience in managing relationships with third party agencies a plus.
    • Understanding of the mission and values of the department and organization.
    • Excellent working knowledge of MS Office products.

• Lead and manage a team of three Marketing Campaign Managers, providing mentorship, guidance, and performance management to ensure the team delivers high-quality results.
• Encourage and provide opportunities for professional development, supporting the team in meeting objectives.
• Develop relationships with stakeholders across the broader society to leverage opportunities for cross-promotion through digital channels.
• Set marketing benchmarks and establish KPIs for digital marketing campaigns.
• Communicate goals, initiatives, and results of marketing campaigns internally and cross-divisionally.
• Create and share regular metric-driven updates on channel impact, progress, and upcoming initiatives.

• Develop and deliver the digital marketing strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
• Oversee the development and execution of compelling, scalable integrated marketing activities encompassing digital channels (e.g., content marketing, social media marketing, email marketing, SEO, PPC, digital advertising, and media buys).
• Ensure all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives, and tracked metrics across events.
• Support Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.
• Explore new channels at the cutting edge of digital marketing, crafting business cases, and making recommendations for pilot projects as appropriate. Embrace and encourage A/B testing across the campaign lifecycle.
• Take initiative and dive into data to identify performance issues or opportunities.
• Report on product campaign impact/results and suggest opportunities for optimization and improvement.

• Work closely with the Senior Marketing Manager - Journals, Portfolios & Related Products, and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans, customer insights, and messaging into scalable digital marketing activities.
• Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance the effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization and experimentation.

• Manage budgets and allocate resources to maximize Return on Investment (ROI).
• Ensure resources are allocated to the most impactful initiatives and adjust strategies across the team as necessary to ensure optimal use of resources.

• Maintain familiarity with Publications products and services, understanding the needs of authors, researchers, and editors.
• Stay updated on digital marketing trends, challenges, and opportunities, applying this knowledge to enhance campaign effectiveness.

• Up to 20% as needed, domestic and international.
• Attend events and conferences to promote ACS Publications journals, products, and services, as needed.

• Perform other duties as assigned to meet business needs.