DIGITAL MARKETING SPECIALIST (BONE & JOINT INSTITUTE) at Williamson Health
Columbia, TN 38401
About the Job
Summary
Located in Franklin, Tennessee, Williamson Health is one of the South's most exceptional health care systems with a 203 bed hospital (Williamson Medical Center), over 80 providers at both Bone and Joint Institute and Williamson Health Medical Group locations. Monroe Carell Junior Children's Hospital Vanderbilt at Williamson Medical Center and Williamson Health offers comprehensive inpatient and outpatient services. We have more than 825 providers representing over 70 medical specialties and sub-specialties.
Williamson Health is a system where your talents will be valued and your skill set expanded. We are rooted in our promise to world-class, compassionate care for the residents of Williamson County and surrounding communities, taking exceptional pride in serving our community. We're committed to empowering our employees to work in innovative ways and reserve time and space for curiosity, laughter and creativity. We value and support the diversity and cultural differences among one another and are committed to upholding an inclusive environment that appreciates the uniqueness of all individuals. Our values are at the heart of everything we do: respect for every individual, the health and total well-being of all people, human compassion and integrity. These shape who we are as an organization and are essential for delivering the highest level of culturally competent care and treatment of every patient, family member, visitor, physician and employee.
Williamson Health is pleased to offer a comprehensive benefits program, that offers you choice and flexibility, so you can take charge of your physical, financial, and emotional well-being.
o Medical, Dental, Vision
o PTO
o Retirement Matching
o Tuition reimbursement
o Discount programs
o FSA (Flexible Spending Accounts)
o Identity Theft Protection
o Legal Aid
Williamson Health is an equal-opportunity employer and a drug-free workplace.
Position Summary:
This position serves to implement the goals and objectives of the Marketing and Communications Department using a variety of digital marketing strategies to be seen by Williamson Health patients/supporters as well as residents of Williamson County and surrounding communities. Responsible for planning, coordinating, executing and evaluating numerous tactics including social media, online reputation management, online advertising and more.
Position Requirements:
Formal Education / Training: Bachelor's degree in Digital Marketing, Social Media Management, Marketing, Communications, Public Relations or other related field.
Workplace Experience: Prefer at least 3 years of marketing and/or social media work experience. At a minimum, must be able to share examples of multiple marketing and social media projects and talk through the planning, coordination, execution and evaluation of each.
Equipment and Skills Training: Must be adept with basic computer operations/systems, capturing photos and videos, and with popular social media platforms (including Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.). Must be creative, enthusiastic, and a passionate storyteller; design skills are a bonus. Must have strong communication skills - both verbal and written.
Physical Environment: General office environment, comfort working within a hospital and other healthcare offices, being around a construction zone (Williamson Medical Center is currently undergoing a transformational expansion/renovation project that we are documenting), in addition to outside corporate and community event/festival locations as deemed necessary by the department's work plan.
Physical Effort: Ability to stand up to four hours at a time, serve as an ambassador of Williamson Health engaging enthusiastically with target audiences, loading and unloading boxes up to 25 pounds for special events inside and outside of Williamson Health locations, being generally flexible/nimble/able to quickly adjust your daily work schedule and projects based on priorities that arise
Key Results:
Fully immersed in knowing/understanding the overall Williamson Health brand - including mission, vision, values, etc. - so that those ideals will be seen/felt/evoked/evident in all digital marketing strategies.
Continually researching/learning about new tools/strategies/trends for all things in the realm of digital marketing including corporate phone apps.
Planning, coordinating and executing a comprehensive Williamson Health social media strategy - including organic and paid promotion.
Responsible for monitoring/tracking the effectiveness of the Williamson Health social media strategy and reporting those metrics (including new followers, impressions, engagements, etc.) to Leadership Team.
Overseeing all necessary online information pages (other than our main website www.williamsonmed.org / www.williamsonhealth.org) - including Google My Business pages, Wikipedia, etc.
Continually reviewing and evaluating our online reputation program (for WH physicians and locations) and making suggestions for improvement/evolving when necessary. (Currently using Social Climb.)
Monitoring the day-to-day comments via Social Climb and responding appropriately to commenters and then following up internally to begin the service recovery process.
Creation and execution of a plan to regularly report metrics regarding our Social Climb/online reputation back to physicians and other Williamson Health leaders.
Located in Franklin, Tennessee, Williamson Health is one of the South's most exceptional health care systems with a 203 bed hospital (Williamson Medical Center), over 80 providers at both Bone and Joint Institute and Williamson Health Medical Group locations. Monroe Carell Junior Children's Hospital Vanderbilt at Williamson Medical Center and Williamson Health offers comprehensive inpatient and outpatient services. We have more than 825 providers representing over 70 medical specialties and sub-specialties.
Williamson Health is a system where your talents will be valued and your skill set expanded. We are rooted in our promise to world-class, compassionate care for the residents of Williamson County and surrounding communities, taking exceptional pride in serving our community. We're committed to empowering our employees to work in innovative ways and reserve time and space for curiosity, laughter and creativity. We value and support the diversity and cultural differences among one another and are committed to upholding an inclusive environment that appreciates the uniqueness of all individuals. Our values are at the heart of everything we do: respect for every individual, the health and total well-being of all people, human compassion and integrity. These shape who we are as an organization and are essential for delivering the highest level of culturally competent care and treatment of every patient, family member, visitor, physician and employee.
Williamson Health is pleased to offer a comprehensive benefits program, that offers you choice and flexibility, so you can take charge of your physical, financial, and emotional well-being.
o Medical, Dental, Vision
o PTO
o Retirement Matching
o Tuition reimbursement
o Discount programs
o FSA (Flexible Spending Accounts)
o Identity Theft Protection
o Legal Aid
Williamson Health is an equal-opportunity employer and a drug-free workplace.
Position Summary:
This position serves to implement the goals and objectives of the Marketing and Communications Department using a variety of digital marketing strategies to be seen by Williamson Health patients/supporters as well as residents of Williamson County and surrounding communities. Responsible for planning, coordinating, executing and evaluating numerous tactics including social media, online reputation management, online advertising and more.
Position Requirements:
Formal Education / Training: Bachelor's degree in Digital Marketing, Social Media Management, Marketing, Communications, Public Relations or other related field.
Workplace Experience: Prefer at least 3 years of marketing and/or social media work experience. At a minimum, must be able to share examples of multiple marketing and social media projects and talk through the planning, coordination, execution and evaluation of each.
Equipment and Skills Training: Must be adept with basic computer operations/systems, capturing photos and videos, and with popular social media platforms (including Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.). Must be creative, enthusiastic, and a passionate storyteller; design skills are a bonus. Must have strong communication skills - both verbal and written.
Physical Environment: General office environment, comfort working within a hospital and other healthcare offices, being around a construction zone (Williamson Medical Center is currently undergoing a transformational expansion/renovation project that we are documenting), in addition to outside corporate and community event/festival locations as deemed necessary by the department's work plan.
Physical Effort: Ability to stand up to four hours at a time, serve as an ambassador of Williamson Health engaging enthusiastically with target audiences, loading and unloading boxes up to 25 pounds for special events inside and outside of Williamson Health locations, being generally flexible/nimble/able to quickly adjust your daily work schedule and projects based on priorities that arise
Key Results:
Fully immersed in knowing/understanding the overall Williamson Health brand - including mission, vision, values, etc. - so that those ideals will be seen/felt/evoked/evident in all digital marketing strategies.
Continually researching/learning about new tools/strategies/trends for all things in the realm of digital marketing including corporate phone apps.
Planning, coordinating and executing a comprehensive Williamson Health social media strategy - including organic and paid promotion.
Responsible for monitoring/tracking the effectiveness of the Williamson Health social media strategy and reporting those metrics (including new followers, impressions, engagements, etc.) to Leadership Team.
Overseeing all necessary online information pages (other than our main website www.williamsonmed.org / www.williamsonhealth.org) - including Google My Business pages, Wikipedia, etc.
Continually reviewing and evaluating our online reputation program (for WH physicians and locations) and making suggestions for improvement/evolving when necessary. (Currently using Social Climb.)
Monitoring the day-to-day comments via Social Climb and responding appropriately to commenters and then following up internally to begin the service recovery process.
Creation and execution of a plan to regularly report metrics regarding our Social Climb/online reputation back to physicians and other Williamson Health leaders.
