Digital Marketing Specialist - Champions Group Holdings
Brea, CA
About the Job
Overview:
As the Email & Social Media Senior Marketing Manager, you will be at the forefront of planning, executing, and optimizing email and social media campaigns across our diverse brands. You will report into the digital marketing team to enhance customer engagement, drive brand awareness, and generate high-quality leads. Your role will involve both strategic planning and hands-on execution, making it ideal for a detail-oriented, creative, and results-driven marketing professional.
Key Responsibilities:
- Execute an email marketing strategy across multiple brands to drive revenue and engagement.
- Collaborate with agencies and creative teams to develop email campaigns using HTML, CSS, and ESPs like Hubspot, Mailchimp, and Service Titan.
- Create email workflows and campaigns, managing list segmentation, and targeting various customer segments.
- Develop and implement comprehensive paid social campaigns across platforms like Facebook, Instagram, Twitter, Nextdoor, and LinkedIn for multiple brands.
- Lead the creation of engaging content, including images, videos, and stories, while driving innovative ideas.
- Build and analyze response dashboards to identify trends and optimize performance.
- Perform A/B testing to improve campaign effectiveness.
- Manage and update client data within databases, ensuring compliance with CAN-SPAM and CCPA laws.
Qualifications:
- 5-7 years of experience in email marketing and social media management, preferably managing multiple brands.
- Expert knowledge of email marketing tools (Hubspot, Mailchimp, iContact) and social media platforms (Instagram, Facebook, LinkedIn).
- Strong analytical skills with experience in creating detailed reports and translating data into actionable insights.
- Excellent verbal and written communication skills, with an eye for detail and design.
- BA/BS degree or equivalent experience preferred.
- Recent MBA graduate is welcome
Benefits:
- Health insurance: Comprehensive medical, dental, and vision coverage.
- Retirement plan: 401(k) with company match.
- Paid time off: Generous vacation, holidays, and sick leave.
- Training and development: Ongoing opportunities for professional growth and advancement.
- Company culture: A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction.
#CGH
About Champions Group:
Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, Jet, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo's Air Conditioning & Heating.
We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
