Digital Marketing Specialist - Exxel Outdoors, LLC
Broomfield, CO
About the Job
Exxel Outdoors
Do you have a passion for the outdoor industry and love being apart of a great
team? This could be the right fit for you!
We are seeking a highly motivated Digital Marketing Specialist to join our
team.
POSITION SUMMARY:
The Digital Marketing Specialist is responsible for Exxel Outdoors online
promotional and digital advertising campaigns. This individual will execute a
strategy to improve the ROAS for each of these digital platforms, google,
Facebook, Instagram, etc.
This position will track and provide analysis through ad platform reporting,
and Google Analytics to optimize and improve advertising campaigns daily.
This role will also provide weekly, monthly, quarterly, and yearly
reporting rollups for performance, including important metrics such as
CTR, CPC, Impressions, Spend/Sales, ROAS, etc.
The specialist will identify and execute ways to improve campaigns through new
targeting, A/B testing of ads, campaign types, and pertinent
approaches to enhance advertising.
This role should be constantly looking for opportunities to participate in new
digital initiatives to achieve company goals. The primary goal is to exceed
sales targets through site promotional tactics, user experience, product
presentation, merchandising, analysis, and overall content management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
* Plan and execute digital marketing efforts for google, Meta and other
smaller platforms
* Manage relationships with google executing our campaigns. Track performance
and optimize where necessary to achieve ROAS goals.
* Facilitation of relationships with outside vendors who support our eCommerce
business.
* Coordinate strategies with individual departments on digital brand
promotions.
* Devising strategies to drive online traffic to the company website
* Profitability of advertising analysis for pro sites, websites, and others.
* Tracking conversion rates and making improvements to campaigns and DTC site
experience where necessary.
* Manage website content: collaborate with creative team to produce and
deploy web banners/ads, product pages, create new collections and update
pricing.
* Maximize online presence of key items to increase conversion rates,
execute and report on website advertising A/B tests.
* Monitor inventory for purposes of advertising and sales events.
* Prepare ads for product launches with the sales and marketing teams.
* Utilize web analytics data to guide ongoing improvements to digital
campaigns.
* Assist in Marketplace (Amazon, Walmart, etc.)
* Manage updates and coordinate marketing campaigns with department managers.
* Manages Photo and copywriting needs for advertising content, managing
content assets.
* Track daily, report weekly, monthly, quarterly, and annual
performance, including providing post-mortem analysis and key learnings from
tests and promotions.
* Participate in new digital initiatives to achieve company goals.
* Solve a variety of complex problems in the absence of technical guidance or
precedents.
* Comfortable delivering informal speeches, reports, and/or orientations
before audiences and groups both internally and externally.
QUALIFICATIONS/SKILLS
* 3+ years experience directly planning and executing digital campaigns
on Google, Facebook and Instagram.
* BS/MS degree in Marketing, eCommerce, data management or a related field.
* Experience with PPC campaign models in Google, other platforms preferred.
* Strong analytical background with Excel including Pivot Tables,
charts, etc.
* Experience with project management tools (Trello, Jira, etc.)
* Proven working experience in digital marketing with a focus on eCommerce.
* Demonstrable experience leading and managing SEO/SEM, marketing
database, social media and/or display advertising campaigns.
* Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform, and motivate.
* Experience in ptimizing landing pages and user funnels.
* Experience with A/B and multivariate advertising experiments
* Solid knowledge of website and ad analytics tools (e.g., Google
Analytics, BigCommerce, Facebook Ad Manager)
* Setting up and optimizing Facebook/Instagram campaigns
* Strong analytical skills and data-driven thinking
* Up to date with the latest trends and best practices in online marketing and
measurement
Do you have a passion for the outdoor industry and love being apart of a great
team? This could be the right fit for you!
We are seeking a highly motivated Digital Marketing Specialist to join our
team.
POSITION SUMMARY:
The Digital Marketing Specialist is responsible for Exxel Outdoors online
promotional and digital advertising campaigns. This individual will execute a
strategy to improve the ROAS for each of these digital platforms, google,
Facebook, Instagram, etc.
This position will track and provide analysis through ad platform reporting,
and Google Analytics to optimize and improve advertising campaigns daily.
This role will also provide weekly, monthly, quarterly, and yearly
reporting rollups for performance, including important metrics such as
CTR, CPC, Impressions, Spend/Sales, ROAS, etc.
The specialist will identify and execute ways to improve campaigns through new
targeting, A/B testing of ads, campaign types, and pertinent
approaches to enhance advertising.
This role should be constantly looking for opportunities to participate in new
digital initiatives to achieve company goals. The primary goal is to exceed
sales targets through site promotional tactics, user experience, product
presentation, merchandising, analysis, and overall content management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
* Plan and execute digital marketing efforts for google, Meta and other
smaller platforms
* Manage relationships with google executing our campaigns. Track performance
and optimize where necessary to achieve ROAS goals.
* Facilitation of relationships with outside vendors who support our eCommerce
business.
* Coordinate strategies with individual departments on digital brand
promotions.
* Devising strategies to drive online traffic to the company website
* Profitability of advertising analysis for pro sites, websites, and others.
* Tracking conversion rates and making improvements to campaigns and DTC site
experience where necessary.
* Manage website content: collaborate with creative team to produce and
deploy web banners/ads, product pages, create new collections and update
pricing.
* Maximize online presence of key items to increase conversion rates,
execute and report on website advertising A/B tests.
* Monitor inventory for purposes of advertising and sales events.
* Prepare ads for product launches with the sales and marketing teams.
* Utilize web analytics data to guide ongoing improvements to digital
campaigns.
* Assist in Marketplace (Amazon, Walmart, etc.)
* Manage updates and coordinate marketing campaigns with department managers.
* Manages Photo and copywriting needs for advertising content, managing
content assets.
* Track daily, report weekly, monthly, quarterly, and annual
performance, including providing post-mortem analysis and key learnings from
tests and promotions.
* Participate in new digital initiatives to achieve company goals.
* Solve a variety of complex problems in the absence of technical guidance or
precedents.
* Comfortable delivering informal speeches, reports, and/or orientations
before audiences and groups both internally and externally.
QUALIFICATIONS/SKILLS
* 3+ years experience directly planning and executing digital campaigns
on Google, Facebook and Instagram.
* BS/MS degree in Marketing, eCommerce, data management or a related field.
* Experience with PPC campaign models in Google, other platforms preferred.
* Strong analytical background with Excel including Pivot Tables,
charts, etc.
* Experience with project management tools (Trello, Jira, etc.)
* Proven working experience in digital marketing with a focus on eCommerce.
* Demonstrable experience leading and managing SEO/SEM, marketing
database, social media and/or display advertising campaigns.
* Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform, and motivate.
* Experience in ptimizing landing pages and user funnels.
* Experience with A/B and multivariate advertising experiments
* Solid knowledge of website and ad analytics tools (e.g., Google
Analytics, BigCommerce, Facebook Ad Manager)
* Setting up and optimizing Facebook/Instagram campaigns
* Strong analytical skills and data-driven thinking
* Up to date with the latest trends and best practices in online marketing and
measurement
Source : Exxel Outdoors, LLC