Digital Marketing Specialist - Anderson County Government

PURPOSE OF CLASSIFICATION

Assist the Executive Director drive brand awareness and increase the economic impact of tourism in Anderson County through the execution of online marketing campaigns across various platforms including but not limited to optimizing SEO/SEM, social media organic content, digital and streaming advertisement placement, analyzing and reporting data metrics, and crafting compelling content. Qualifications include strong analytical skills, creativity, and an understanding of digital trends. Experience with online platforms and content creation.

ESSENTIAL FUNCTIONS:

• Assist the Executive Director of Tourism with researching, analyzing, translating, and evaluating tourism data, trends, and issues of the tourism industry to create marketing plans that promote Anderson County's tourism assets utilizing the funds available efficiently through traditional and digital media outlets.
• Assist the Executive Director of Tourism in content creation including but not limited to website landing pages, blogs, social posts, reels, and videos.
• Execute all digital marketing strategies including but not limited to Search Engine Optimization, Search Engine Marketing, Google AdWords, YouTube Advertisements, Geo-fencing Advertisements, Social Media Advertisements, Streaming Advertisements, and Email Marketing Campaigns.
• Create and monitor social media posts and reply to social media account interactions.
• Create and edit content on owned and third-party websites.
• Measure and report the performance of all digital marketing campaigns and website performance through Google Analytics.

ADDITIONAL FUNCTIONS:

• Inventory and maintain information on tourism entities in Anderson County including facility information, advertising efforts, and a list of events.
• Promote Anderson County's outdoor attractions through vendor booths at consumer trade shows in the Eastern United States and designed trade show booths.
• Participate in business-to-business trade shows to present information on Anderson County assets during multiple scheduled meetings.
• As a representative of the Executive Director of Tourism, attend and represent the tourism council at local, regional, state, and national meetings and conferences and serve on boards that pertain to the Tourism Industry or Economic Development.
• Assist in managing recruited events and/or work with community partners to conduct events that attract visitors.
• Manage or participate in special projects pertaining to Tourism in Anderson County.
• Perform administrative duties as required, including but not limited to welcoming visitors, answering phone calls, taking messages, fulfilling information requests, etc.

QUALIFICATIONS:

• Bachelor's degree in marketing, advertising, or a related field
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proficient in market research and statistical analysis including Google Analytics
• Proficient in Adobe Creative Platform, Canva, MailChimp, Word, Excel, PowerPoint, Publisher, Outlook, and other online ad-serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints
• Be willing to travel and work occasional nights and weekends in addition to performing tasks outside of regular business hours, i.e. responding to social media posts and email, etc.
• General knowledge about Anderson County, Tennessee

PERFORMANCE APTITUDES:

• Adaptability to perform a variety of duties, often changing from one task to another of a different nature without loss of efficiency or composure.
• Ability to work independently without direct supervision.
• Ability to deal with people courteously.

PHYSICAL DEMANDS:

Normal office working environment with occasional travel and off-site working required. Occasional lifting and/or carrying of objects weighing up to 30 pounds, pushing and/or pulling, climbing, stooping and/or kneeling, reaching, talking, hearing, and seeing.

What is in it for you?

• County Paid Benefits
  • FREE Life Insurance
  • FREE Onsite Health Clinic (with the purchase of medical coverage)
  • FREE Employee-Only Basic Dental Plan
  • FREE Telehealth: medical and behavioral
  • FREE Employee Assistance Program
• County Share Payment of Benefits
  • Medical / Behavioral / Prescription
  • Vision / Dental (buy-up and family plan)
  • State Defined Retirement
• Voluntary Benefit Options
  • Accident
  • Critical Care / Cancer
  • Long Term Disability
  • Pet Insurance
  • 401k (Roth plan available)and 457b Retirement
• Personal Time Off
  • Sick
  • Personal
  • Vacation

Anderson County Government is an equal opportunity employer. Is it the policy of Anderson County to provide EEO to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.