Digital Marketing Specialist - Beacon Hill Staffing Group, LLC
Columbus, OH
About the Job
Our client, a leading media agency in the pharmaceutical space, is looking to make a long-term contract hire for a Digital Marketing Specialist with hand-on agency and healthcare / pharmaceutical marketing space. This position will be 6 months to start with strong potential to extend or convert to perm.
This will be a remote based position with will be requird to work EST hours as the client is Boston, MA based.
Key Responsibilities:
* Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights, brand strategy, and latest digital marketing trends.
* Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs, ensuring alignment with overall marketing objectives.
* Lead internal review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
* Partner with the Brand, digital agencies, media partners, and the internal team to define project strategy, scope, timelines, and deliverables, ensuring clear communication and expectations.
* Lead and own DTC and HCP digital initiatives KPI and measurement reporting, providing actionable insights to optimize campaign performance.
* Lead pull-through of DTC and HCP digital tactics and media programs that drive business impact, ensuring seamless execution and maximizing ROI.
* Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
* Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics, staying ahead of the curve in the digital landscape.
* Monitor project status and provide regular reporting on progress, challenges, and solutions, ensuring transparency and proactive problem-solving.
* Demonstrated digital and DTC/HCP program experience, showcasing a proven track record of success in digital marketing.
* Demonstrated ability to track and manage annual digital programs, ensuring efficient budget allocation and resource management.
* Stay abreast of the latest digital marketing trends, technologies, and best practices to provide strategic recommendations to the marketing team.
* Analyze campaign performance data and provide actionable insights to optimize future digital initiatives.
* Collaborate with the marketing team to develop and implement effective digital marketing strategies that support brand objectives.
* Provide training and guidance to the marketing team on digital marketing tools and techniques
Skills Required:
* Bachelor's degree with a minimum of 3+ years of industry experience (pharmaceutical/biotech or related marketing or media agency).
* Experience in pharmaceutical omnichannel strategy and digital marketing, with a deep understanding of the digital landscape.
* Experience leading digital engagement, channel, and analytics activities, showcasing strong leadership and analytical skills.
* Proven ability in managing digital agencies, vendors, and cross-functional support teams, demonstrating effective project management and collaboration.
* Competence in developing, evaluating, and activating media plans, ensuring optimal reach and engagement.
* Demonstrated ability to successfully navigate internal review processes, ensuring compliance and timely approvals.
* Prior Digital or Media Marketing Agency experience is a plus.
* Strong oral and written communication skills, enabling clear and concise communication with internal and external stakApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjIyMTE0LjEwNTA4QGJlYWNvbmhpbGxjb21wLmFwbGl0cmFrLmNvbQ
This will be a remote based position with will be requird to work EST hours as the client is Boston, MA based.
Key Responsibilities:
* Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights, brand strategy, and latest digital marketing trends.
* Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs, ensuring alignment with overall marketing objectives.
* Lead internal review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
* Partner with the Brand, digital agencies, media partners, and the internal team to define project strategy, scope, timelines, and deliverables, ensuring clear communication and expectations.
* Lead and own DTC and HCP digital initiatives KPI and measurement reporting, providing actionable insights to optimize campaign performance.
* Lead pull-through of DTC and HCP digital tactics and media programs that drive business impact, ensuring seamless execution and maximizing ROI.
* Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
* Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics, staying ahead of the curve in the digital landscape.
* Monitor project status and provide regular reporting on progress, challenges, and solutions, ensuring transparency and proactive problem-solving.
* Demonstrated digital and DTC/HCP program experience, showcasing a proven track record of success in digital marketing.
* Demonstrated ability to track and manage annual digital programs, ensuring efficient budget allocation and resource management.
* Stay abreast of the latest digital marketing trends, technologies, and best practices to provide strategic recommendations to the marketing team.
* Analyze campaign performance data and provide actionable insights to optimize future digital initiatives.
* Collaborate with the marketing team to develop and implement effective digital marketing strategies that support brand objectives.
* Provide training and guidance to the marketing team on digital marketing tools and techniques
Skills Required:
* Bachelor's degree with a minimum of 3+ years of industry experience (pharmaceutical/biotech or related marketing or media agency).
* Experience in pharmaceutical omnichannel strategy and digital marketing, with a deep understanding of the digital landscape.
* Experience leading digital engagement, channel, and analytics activities, showcasing strong leadership and analytical skills.
* Proven ability in managing digital agencies, vendors, and cross-functional support teams, demonstrating effective project management and collaboration.
* Competence in developing, evaluating, and activating media plans, ensuring optimal reach and engagement.
* Demonstrated ability to successfully navigate internal review processes, ensuring compliance and timely approvals.
* Prior Digital or Media Marketing Agency experience is a plus.
* Strong oral and written communication skills, enabling clear and concise communication with internal and external stakApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjIyMTE0LjEwNTA4QGJlYWNvbmhpbGxjb21wLmFwbGl0cmFrLmNvbQ
Source : Beacon Hill Staffing Group, LLC