Digital Marketing Specialist (Dallas local candidates only) - Astanza Laser

Digital Marketing Specialist - We are looking for PPC and Social Media expertise

Astanza believes that we do more than just sell lasers; we change people's lives. We help clients start profitable new businesses, we help people change their appearances and feel better about themselves, and we care about each other as family.

Astanza is looking for energetic, talented individuals to join our award-winning marketing team. We have an emphasis on digital marketing, so our Digital Marketing Specialist (SEM/SEO/PPC/PAID SOCIAL) will be a key player on the team.

The purpose of the Digital Marketing Specialist is to implement, track, and optimize Astanza's digital media marketing initiatives. These initiatives include SEO, SEM, Social Media Marketing, and other digital paid media channels. The Digital Marketing Specialist will also implement, track, and report on website improvements and changes alongside other members of the marketing team.

Once hired, the Digital Marketing Specialist will have a working knowledge of the business builder program and the Astanza MarTech stack to serve as an expert in all aspects of our digital marketing. 

The Digital Marketing Specialist will also collaborate with the Brand Manager to execute SEO strategies to meet Google's guidelines and increase search visibility, rankings, and organic traffic for clients and the Astanza website.

This position will be our in-house digital media expert and enable us to increase SEM/SEO results and no longer need to rely on 3rd parties or agencies.

QUALIFICATIONS & SKILLS

The ideal candidate has 3+ years of Marketing experience plus a Bachelor's degree in Marketing or a related field from a recognized institution.  We also welcome applicants to apply with 5-7+ years of relevant experience, even if you do not hold a degree but have experience specifically in Marketing, including SEO, PPC, SEM, Paid Social Media marketing.

We're looking for someone with experience in some or all of these areas:

• Strong communication and writing skills
• Search Engine Optimization (SEO)
• SEM/PPC (Google Ad Words, Bing, etc.)
• Content Marketing
• Omni-Channel Paid Social Media Advertising (set up ads on Facebook/Instagram/LinkedIn)
• WordPress
• HubSpot Marketing Hub experience required
• Salesforce experience desirable
• Google Ad Words Certified
• Facebook Certified Digital Marketing Associate or other relevant certifications

FUNCTIONAL ACCOUNTABILITIES

Client Onboarding and Servicing: Working alongside the Client Marketing Manager to assist in AdWords implementation and improvements

SEO for Astanza and NLLC: Work with the Brand Manager to monitor and improve website performance, making updates to content as requested

SEM/PPC for Astanza and NLLC: Own the implementation and management of PPC campaigns across all major digital marketing channels including research, reporting, and analysis of existing campaigns

Social Media for Astanza and NLLC: Takes messaging and creative crafted by both the brand and product marketing teams and assists in scheduling posts, replying to comments, and making recommendations for improvements

MarTech Management: Assists leadership in maintaining existing MarTech stack and makes recommendations for process and technology improvements 

KEY COMPETENCIES 

Strategic and Analytical, Data-Driven, Omni Channel Strategist, Problem Solving, Attention to Detail, Client Focused, Strong Communication Skills, Highly Technical, Desire to Learn and Grow, and Team Oriented

LEARNING GOALS

At Astanza, we believe there's always something new to learn. We have personal development plans for each team member and recommend earning a certification in either one of many different Google, HubSpot, or Facebook certifications while you are working with us.

THE DETAILS & PERKS

• Full-time
• Job located at our office near downtown Dallas in the Cedars area. 1810 S. Akard Street #500, Dallas, TX 75215 (will consider a day or two of remote work after the first few months)
• Salary range $60,000 - $70,000/annually based on experience
• Get paid to read - Yep, we have a Better Book Club and you can earn $ for reading business-related books