Digital Marketing Specialist - PainPoint Health

The SEO & Corporate Marketing Manager is responsible for developing, implementing, and managing marketing strategies that enhance the company's brand, drive business growth, and support corporate objectives. This role requires a creative and strategic thinker who can lead cross-functional teams, manage corporate marketing campaigns, and ensure alignment with the overall business goals.  

We are seeking a highly motivated and results-driven SEO & Corporate Marketing Manager to oversee the SEO and paid search campaigns for over 12 healthcare practice websites. The ideal candidate will have experience managing multiple brands and a deep understanding of SEO strategies, Google Ads, and broader digital marketing initiatives aimed at driving lead generation and patient acquisition. You will also support ad hoc marketing needs and the implementation of new business strategies to continually improve digital performance. 

Essential Duties and Responsibilities: 

General Corporate Marketing Expectations: 

• Develop and execute comprehensive marketing strategies that align with the company’s goals and objectives. 

• Collaborate with senior leadership to identify market opportunities and define the company’s value proposition. 

• Analyze market trends, competitive landscape, and customer insights to guide marketing strategies. 

• Ensure consistency in brand messaging across all marketing channels and corporate communications. 

• Develop and manage brand guidelines, ensuring they are adhered to across all departments. 

• Lead initiatives to enhance brand recognition and equity in the market. 

• Plan, execute, and oversee integrated marketing campaigns, including digital, print, events, and PR activities. 

• Coordinate with internal teams and external agencies to develop creative assets, messaging, and distribution strategies. 

• Monitor campaign performance, analyze metrics, and optimize campaigns for improved ROI. 

• Oversee the creation and distribution of corporate communications, including press releases, newsletters, and presentations. 

• Manage content strategy for corporate websites, blogs, and social media platforms. 

• Ensure all content aligns with the company’s brand voice and objectives. 

• Work closely with sales, product development, and other departments to ensure marketing initiatives support business development efforts. 

• Build and maintain relationships with key stakeholders, including partners, media, and industry influencers. 

• Serve as the primary point of contact for corporate-level marketing inquiries and initiatives. 

• Develop and manage the marketing budget, ensuring effective allocation of resources. 

• Track and report on marketing expenditures, ensuring activities stay within budget. 

• Foster a collaborative and innovative work environment within the marketing team. 
• Management of all outside Vendors

SEO Strategy Development & Execution: 

• Create, implement, and manage SEO strategies for 12 practice websites, each with its own branding. 

• Conduct regular site audits, on-page optimization, keyword research, and content recommendations. 

• Develop link-building strategies and collaborate with content creators to enhance organic rankings. 

• Analyze and monitor website traffic, rankings, and overall performance to identify opportunities for improvement. 
  
  Paid Search & Google Ads: 

• Develop and manage Google Ads campaigns for lead generation across multiple practices. 

• Optimize paid search strategies to maximize ROI and conversion rates. 

• Monitor and report on campaign performance, adjusting strategies to improve results. 
  
  Lead Generation & Conversion Optimization: 

• Implement strategies to increase website traffic, improve patient conversions, and ultimately grow new patient volumes. 

• Collaborate with affiliate partners and internal teams to understand their goals and tailor strategies accordingly. 
  
  Ad Hoc Marketing Support: 

• Assist with the development of marketing materials, both digital and print, as needed. 

• Work with the team to develop and execute creative campaigns that align with business goals. 
  
  Business Strategy Implementation: 

• Support the implementation of new business strategies aimed at enhancing lead generation and patient acquisition. 

• Stay up-to-date on industry trends, SEO best practices, and healthcare marketing tactics to drive continuous improvement. 
   

• Bachelor’s degree in marketing, Business, Communications, or a related field. A Master’s degree is preferred. 

• 5 years of experience in a corporate marketing role, with at least 2 years in a managerial position. 

• Proven track record of developing and executing successful marketing strategies and campaigns. 

• Experience in B2B and/or B2C marketing is highly desirable. 

• 3 years of experience in SEO, digital marketing, and Google Ads management, preferably in the healthcare industry. 

• Proven track record of successfully managing multiple websites and brands. 

• In-depth knowledge of SEO best practices, search algorithms, and tools like Google Analytics, Google Search Console, SEMrush, or Moz. 

• Strong understanding of paid search strategies and experience managing Google Ads campaigns. 

• Excellent analytical skills with the ability to interpret data and make data-driven decisions. 

• Strong communication skills and the ability to work collaboratively with various teams and stakeholders. 

• Experience in lead generation and conversion rate optimization. 

• Excellent verbal and written communication skills. 

• Proficiency in digital marketing tools, CRM systems, and analytics platforms. 

• Strategic thinker with the ability to translate business objectives into effective marketing strategies. 

• Strong project management skills with the ability to manage multiple initiatives simultaneously. 

• Creative and innovative mindset. 

• Results-driven with a focus on ROI. 

• Strong attention to detail and organizational skills. 

• Ability to work in a fast-paced, dynamic environment. 

• Required to sit for long periods. 

• Must be able to communicate with or without reasonable accommodations – speak and hear. 

• Able to use both hands to finger, handle, or feel, and reach with hands and arms.  

• Frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.   

• Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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