Digital Marketing Specialist - Paid Ads - Pennant Services
Eagle, ID
About the Job
Company Overview
Pennant Services stands out as an emerging leader in the home care, home health, hospice, and senior living industries, committed to providing "life-changing service" across its operations. Their distinctive operational strategy moves away from the conventional corporate headquarters model, instead establishing a "Service Center" designed to support on-site leaders and caregivers.
Pennant core values, encapsulated by the acronym CAPLICO, underscore a culture of Customer second, Accountability, Passion for learning, Intelligent risk-taking, Celebration of success, and Ownership. This guides decision-making and inspires both professional and personal growth, aiming to elevate the standard of care and service within the healthcare sector.
Job Description:
Pennant Services is seeking a dedicated Digital Marketing Specialist - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. The ideal candidate will possess strong skills in managing and optimizing campaigns across Google Ads and Facebook (Meta) Ads Manager, with a significant emphasis on Google Ads, given its predominant role in our current marketing strategy.
Key Responsibilities:
The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.
Qualifications and Skills:
Salary Range & Benefits
Salary: We offer a salary range of $55,000 to $70,000 annually, reflective of experience and skills.
Benefi
Pennant Services stands out as an emerging leader in the home care, home health, hospice, and senior living industries, committed to providing "life-changing service" across its operations. Their distinctive operational strategy moves away from the conventional corporate headquarters model, instead establishing a "Service Center" designed to support on-site leaders and caregivers.
Pennant core values, encapsulated by the acronym CAPLICO, underscore a culture of Customer second, Accountability, Passion for learning, Intelligent risk-taking, Celebration of success, and Ownership. This guides decision-making and inspires both professional and personal growth, aiming to elevate the standard of care and service within the healthcare sector.
Job Description:
Pennant Services is seeking a dedicated Digital Marketing Specialist - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. The ideal candidate will possess strong skills in managing and optimizing campaigns across Google Ads and Facebook (Meta) Ads Manager, with a significant emphasis on Google Ads, given its predominant role in our current marketing strategy.
Key Responsibilities:
- Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.
- Analyze campaign data to identify trends, measure performance, and inform strategic decisions.
- Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.
- Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.
- Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.
- Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.
- Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.
- Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.
- Utilize High Level as a CRM to track and analyze the results of ad campaigns, and provide training and support to team members and clients on effectively using the platform.
The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.
Qualifications and Skills:
- Educational Background: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.
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Technical Proficiency:
- Expertise in using Google Ads and Google Ads Editor for campaign management.
- Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns.
- Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting.
- Skills in Excel for data analysis and manipulation.
- Knowledge of Google Tag Manager, Google Analytics for tracking conversions.
- Knowledge of Google My Business a plus.
- Familiarity with Canva for designing ad creatives a plus.
- Analytical Skills: Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.
- Communication Skills: Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership.
- Strategic Thinking: Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.
- Collaboration: Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising.
Salary Range & Benefits
Salary: We offer a salary range of $55,000 to $70,000 annually, reflective of experience and skills.
Benefi
Source : Pennant Services