Digital Marketing Specialist - Alsco

Job Summary

As we grow our digital presence, we are looking for an ambitious Digital Marketing Specialist to support digital marketing initiatives for Alsco North America Division. Successful candidates will be high-energy self-starters with a strategy-first orientation and a desire to develop and grow in their marketing career. They will understand the importance of an effective digital footprint in business and how it supports lead generation for sales and customer service opportunities for our service teams across North America. Reports to Digital Marketing Lead.

Our full-time employees enjoy:

401K Plan with Company Match

Medical, Dental, Vision, FSA/HSA       

Life Insurance, Disability Insurance

Vacation, Sick Time, Holidays                  

Choice of Global Cash Card or Direct Deposit

Career Advancement

Learning & Development Opportunities

Inclusive and Diverse Team Environment 

Essential Functions

• Support digital marketing and other brand initiatives from one-off projects to broad, integrated campaigns and promotions
• Work with Marketing Technology Manager to implement new technology and complete a broad range of tasks to support Alsco’s digital footprint
• Manage paid leads from ZoomInfo, including optimizing search intent topics
• Manage call tracking software and create new campaigns
• Provide light support and administration to Alsco.com
• Manage UTM tracking and glossary
• Building emails and in SalesForce Marketing Cloud
• Other duties, as needed, including some administrative support

Minimum Qualifications:

• Have and maintain a valid driver license.
• Expertise with:
  • All social media platforms and related analytics platforms, such as…
  • SEO and PPC
• General expertise with:
  • Marketing Cloud & Salesforce
  • The basics of marketing
  • Organization, communication and collaboration
• Education: Four-year degree in marketing or communication, or some higher education in combination with related industry work experience

Working Environment:

• This position is located onsite.
• Typical office environment.

For a general description of benefits that are being offered for this position, please visit alsco.com/benefits. 

https://alsco.com/benefits/.

 Alsco is an Affirmative Action/Equal Employment Opportunity Employer.                         

Revised: 05/02/2022

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) General Office