Digital Marketing Specialist with Graphic and Web Design know how - Bertera Chrysler Jeep Dodge Ram - West Springfield

Western MA automotive dealership group is seeking a professional who has a proven track record in running comprehensive SEM campaigns encompassing all paid search segments as well as paid social advertising. Additionally, this person will be responsible for SEO strategies including keyword research and devising tactics to elevate our paid and organic digital exposure. The ideal candidate will also possess Graphic Design know-how and the ability to perform some coding when needed to optimize our websites and/or web pages.

This is a “Hands On” position.

This is NOT a telecommuting opportunity or an entry-level position.

Responsibilities will include but will not be limited to:

• Track, report, and analyze website and social media traffic
• Extract data from analytics platforms and tools to provide analysis on various digital marketing channels, measuring key metrics for trend analysis
• Research and analyze competitor advertising and social channels
• Work with and manage our advertising and marketing agency partners
• Develop digital assets for Search Engine Marketing (SEM), email blasts, webpages, and social media, such as banner/display ads, landing pages, copy and imagery for ads assessing keywords for search campaigns
• Brainstorms new and creative ways of identifying specific target audiences; ensures marketing is fully integrated with advertising platforms to capitalize on audience targeting
• Reviews and quality checks Group’s websites for content continuity, accuracy, and performance
• Thinking outside the box to see the “bigger” picture a must

Skills and Experience needed:

• Minimum 2 years of experience creating and running digital marketing campaigns for SEM and Social Marketing mediums, SEO strategies and implementations
• Minimum 1 year experience creating websites and/or web pages to be utilized in digital advertising for maximum performance and lead capturing
• Strong Microsoft Office 365 skills
• Knowledge and experience with Adobe Design Suite
• Possess some experience with the latest trends in design and front-end website development such as Bootstrap, HTML5, CSS3, responsive design, JavaScript, SASS, etc
• Experience in using tools/platforms such as Google AdWords, Google Analytics, SpyFu or SEMRush, SproutSocial, Data Studio, etc
• Google AdWords Certification, Google Analytics IQ Certification, and Facebook Blueprint certification is a plus
• Ability to be self-sufficient, detail-oriented, organized and motivated to excel
• Proven time management skills, must be able to work independently and handle multiple ongoing tasks with rapidly changing priorities, including working with a high volume of ongoing projects with fast turnaround
• Strong written and verbal communication skills with attention to detail while maintaining ability to see the big picture

Training available for the candidate with the right attitude and solid background for this position. We are looking for motivated, responsible, and personable individuals. We offer a competitive pay plan, as well as health insurance, dental, vision, 401k, life and disability insurance, flexible spending plan, and paid vacations.