Digital Marketing Strategist - Bio-Rad Laboratories, Inc.

The Digital Strategist will roll up under our Digital Strategy Lead to develop and execute on digital strategies within the Clinical Diagnostics Business of Bio-Rad. The Digital Strategist will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies that align with our business goals. This role requires a deep understanding of digital channels, strong analytical skills, and the ability to stay ahead of industry trends. Experience optimizing SEO strategies to improve search engine rankings, increase organic traffic, and enhance user experience is also required. The Digital Strategist will work closely with cross-functional teams to enhance our online presence, drive traffic, and improve conversion rates for our Immunohematology, Clinical Immunology, Infectious Disease, Quality Systems and Clinical Systems portfolio.

How You’ll Make An Impact: 

• Develop and execute digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. 
• Conduct thorough market research and competitive analysis to identify opportunities and trends. 
• Optimize website content and structure for SEO to improve search engine rankings and organic traffic. 
• Manage and analyze digital marketing campaigns, using data to drive decision-making and improve performance. 
• Develop, implement, and analyze A/B and multivariate testing to optimize website performance, user experience, and conversion rates, providing data-driven recommendations for continuous improvement. 
• Collaborate with creative, content, and development teams to ensure cohesive and effective digital initiatives. 
• Monitor and report on key performance indicators (KPIs) and metrics, providing actionable insights and recommendations. 
• Stay up-to-date with industry trends, algorithm changes, and best practices to ensure continuous improvement. 
• Identify and implement new tools and technologies to enhance digital marketing efforts.

What You Bring: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• Proven experience as a Digital Strategist or similar role in digital marketing. 
• Strong understanding of SEO, SEM, A/B testing, social media, email marketing, and content marketing. 
• Proficiency in digital marketing tools and platforms, such as Adobe Analytics, Google Ads, SEO tools such as SEMRush or BrightEdge, and social media management tools. 
• Solid understanding of web technologies, familiarity with web languages and frameworks such as HTML, CSS, Javascript, React, Angular etc. 
• Comfortable creating mockups and prototypes using Figma and the Adobe Creative Suite.
• Excellent analytical skills with the ability to interpret data and provide actionable insights. 
• Strong project management skills with the ability to manage multiple campaigns and projects simultaneously. 
• Excellent communication and collaboration skills. 
• Creative thinker with the ability to develop innovative digital marketing strategies.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

Compensation: The estimated base salary range for this position is $82,000 to $112,800 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.  

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it.

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