Digital Marketing Strategy Specialist - Accenture

Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions. The Marketing Services Campaign Manager will liaise directly with client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value. Key Responsibilities + Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery + Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements + Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar + Completes BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics + Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns + Manages relationship with the client's marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines + Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need + Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization + Manages demand for services, capacity to deliver services, and client expectations Basic Qualifications: + 3+ years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations + 3+ years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment + 3+ years of experience in a client-facing role + 3+ years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo Preferred Qualifications: + Experience with HTML + Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles + Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes + Ability to evaluate concepts and present recommendations to senior leadership Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards) Role Location Annual Salary Range California $63,200 to $169,800 Colorado $63,200 to $146,700 District of Columbia $67,300 to $156,200 New York $58,500 to $169,800 Maryland $58,500 to $135,800 Washington $67,300 to $156,200 What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce) Equal Employment Opportunity Statement Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Accenture is committed to providing veteran employment opportunities to our service men and women. 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