Digital Media Analytics Lead - Citizens

Description


There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Analytics team.



We are seeking a strategic and motivated digital marketing analytics leader to develop and maintain a suite of analytics solutions related to our digital media efforts including attribution, measurement, experimental testing, budget optimization, scenario planning and forecasting.



As the Digital Media Analytics Lead, you will partner with Enterprise Marketing and Product Marketing Analytic Leads to identify business problems, clarify analytic objectives, establish priorities, create analytic roadmaps, identify data needs and analytic solutions, drive and execute analyses, package and present insights, and work with our media agencies to implement recommended solutions. You will integrate data across agencies and platforms, tying digital media impressions, clicks and costs to application and account conversions across the Bank’s LOBs. You will partner with the Business Intelligence team to design and develop dashboards that report on the performance of digital media BAU campaigns and Pod-based tests.



Primary responsibilities include:





+ Partner with marketing stakeholders and marketing analytics partners to understand key objectives and business requirements, predominantly for Checking & Deposits but providing thought leadership across all LOBs.



+ Assess and compile available data for analysis, set up regular data feeds with agencies, manage and QA data for paid and owned digital media, and develop/maintain the methodology for stitching multiple datasets together.



+ Lead the design, development and maintenance of a comprehensive and robust attribution solution that measures the performance of our digital media investments.



+ Support Enterprise Marketing stakeholders with budget optimization, scenario planning, forecasting, diminishing return analyses, experimental testing, measurement, and optimize digital media spend in-flight and post campaign to improve conversions and ROMI.



+ Design and develop digital media performance reports and dashboards, define and document KPIs, and partner with the Business Intelligence team to implement, productionize and QA/QC dashboards.



+ Proactively identify opportunities to improve digital media efficiency and provide actionable insights and recommendations, measuring them on the backend to demonstrate the value in terms of profit.



+ Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences.





Required Skills/Experience:





+ 6+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.



+ 6+ years of experience in Python and/or related programming languages.



+ Strong skills in SQL and Tableau; Adobe Analytics, Adobe CJA, and/or Google SA360/DV360/Campaign Manager/GA360 preferred.



+ Expertise in data wrangling, analysis, mining, forecasting, visualization, and storytelling.



+ Experience with marketing, especially digital media - SEM, Display, Social, Digital Video, Streaming Audio, Owned Digital and Email.



+ Expertise with attribution models, advanced analytics, predictive models, experimental design, and optimization.



+ Experience or exposure to data and analytics in Banking and/or Financial Services industry.



+ Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to non-technical business partners.



+ Strong sense of ownership, relentless curiosity and self-driven approach to problem solving.



+ Demonstrated ability to play a leadership role in complex analytical projects.



+ Ability to work in a team environment and collaborate with colleagues who have a background in statistics, database development/maintenance, and technology.



+ Experience working on Agile teams preferred.





Education, Certifications and/or Other Professional Credentials:





+ Bachelor’s Degree in statistics, mathematics, economics, business analytics, data science, computer science, engineering, or similar quantitative field required; Advanced degree preferred.





Hours and Work Schedule:





+ Hours per Week: 40



+ Work Schedule: Monday – Friday





Equal Employment Opportunity



Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.



Equal Employment and Opportunity Employer/Disabled/Veteran



Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.



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Equal Employment Opportunity


At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.


Equal Employment and Opportunity Employer


Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.


Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth







Background Check



Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

10/31/2024