Digital Media Buyer - MPLOY

Company Description

Our client is a New Orleans based media agency that helps brands understand their ideal customers, acquire more, and reduce the cost of acquisition. We use Strategy, Audience Analysis, Media Planning, Buying and Campaign Analytics to increase the return on a brands marketing investment. Our expertise lies in designing and managing strategies across digital, traditional, and experiential channels, all driven by data and insight that reveal opportunities for a brand to solve consumer needs. We specialize in the tourism, healthcare, food & beverage, consumer, and legal categories.

Role Description

This is a full-time role for a Digital Advertising Media Buyer located in New Orleans, LA. The Digital Advertising Media Buyer will be responsible for day-to-day tasks including digital media strategy development, media planning, media buying, and communicating with clients. Included is the management of pixels, tags and an ad server to run digital display/video ad campaigns. All digital platforms and unit sizes will be utilized while the role manages several client campaigns, across different industries, with budgets in the mid-six to seven figures. Responsibilities include the introduction of new ideas and creativity, through thinking that challenges the norm, setting the work apart. Flawless planning, launch and management of digital media campaigns, which exceed clients' goals. Continuous improvement on client/campaign; generating noticeable ROI improvement for KPIs that speak to business, not advertising, metrics. Foresight to anticipate opportunities and prevent (internal/external) impediments to success. Growth in skills and experience, individually delivering greater value to the client-agency relationship, clearly contributing to the lifting up of account teams, while making a mark on the agency.

Responsibilities

• Research and insight development for client industry/brand/product
• Conduct team and client-facing meetings
• Vet and negotiate digital media vendors, platforms
• Create Flowcharts around campaign initiatives that support client goals and KPIs
• Create spec sheets for internal and external purposes
• Set up media campaigns, including generating Insertion Orders, trafficking artwork
• Launch and manage paid media campaigns, ensuring they deliver predicted results and adhere to budget parameters
• Use ad server to manage campaigns
• Build UTM(s) in Excel, pixels
• Create Google Analytics goals
• Optimize campaigns to increase performance and steer the outcome
• Create and deliver routine campaign performance reports to clients
• Conduct associated accounting related functions, including review/approving media vendor invoices

Qualifications

• Media Planning, Media Strategy, and Media Buying skills
• Analytical skills
• Excellent communication skills
• Experience in digital media buying and campaign management
• Knowledge of advertising platforms and tools
• Strong problem-solving abilities
• Ability to work independently and within a team
• Experience in the tourism, healthcare, food & beverage, consumer, or legal industries is a plus
• Bachelor's degree in Marketing, Advertising, Business, or related field