Digital Media Coordinator - The WorkPlace

Job Title: DIGITAL MEDIA COORDINATOR

Department: Marketing

Reports To: SVP Communications & Marketing

Classification: Non-Exempt

Location: Bridgeport, CT

Pay Scale: $50,000 -58,000

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SUMMARY

The WorkPlace is seeking a Digital Media Coordinator to support and optimize our organization's digital marketing efforts. Duties for the Digital Media Coordinator will include tracking campaign progress, developing various digital marketing materials, creating/sourcing images and artwork, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with job seekers, and encouraging collaboration through effective campaigns. Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators. Ultimately, the exceptional Digital Media Coordinator should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.

The goal of the position is to support and promote The WorkPlace and its related programs while reinforcing its mission. This role will be responsible for managing all of The WorkPlace’s social media activities across multiple platforms. The position will also update and develop content for multiple websites. Design and provide flyers, brochures, and logos as needed. The position will take video/pictures at company events and meetings as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

1. Day to day management of various social media platforms including posting content and engaging the social communities.
2. Updating and managing websites in the WorkPlace’s portfolio of sites.
3. Responsible for all email marketing activities using Constant Contact and other email platforms.
4. Create custom images, gifs, videos, and content specifically for the social media space & platforms.
5. Report week-to-week analytics on each channel’s top-performing posts, top tweets, etc.
6. Superior attention to detail and scrupulous mindset; especially for social copywriting, editing, and brand governance.
7. Responsible for successfully planning, developing, and executing on communication strategies, messaging, materials, and events that support the business objectives of The WorkPlace. This will involve drafting and delivering communications that inform, educate, align, and engage leaders, managers, and employees.
8. Develop new methods of leveraging social media to engage targeted audiences.
9. Work with agency departments to develop engaging, audience-specific content using a variety of communications tools including video, podcasts, articles, webcasts, etc.
10. Conduct research on specific topics, media, and industry trends specific to our audience.
11. Responsible for managing external vendor relationships in support of marketing and communications.
12. Responsible for planning, creating, and managing AI-driven video content that aligns with our brand’s voice and strategy.
13. Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

Responsible for own work and not required to direct or supervise other personnel but may occasionally instruct or show another employee how to perform the work.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Excellent project management skills with the ability to handle multiple projects simultaneously and meet tight deadlines.
• Strong storytelling skills with a creative mindset and attention to detail.
• Familiarity with SEO, analytics tools (e.g., Google Analytics, social media insights), and data-driven decision-making.
• Prior working experience with Microsoft Office 365 Suite
• Ability to think critically, innovatively, and proactively
• Excellent verbal and written communication
• Ability to manage time while focusing on projects simultaneously
• Strong understanding of all social media platforms
• Utilization of Photoshop and Premiere Pro skills
• Proficiency with AI-driven video creation tools (e.g., Synthesia, DeepBrain, Lumen5) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Video editing experience
• Familiarity with Google Analytics
• Strong understanding of WordPress content management system

EDUCATION and/or EXPERIENCE

Bachelors’ degree in Marketing/Communication; or 1-2 years related experience and/or training; or equivalent combination of education and experience.

COMPUTER SKILLS

Proficiency in Microsoft Office Suite, all social media platforms, and online content management systems (CMS) including WordPress, and Constant Contact. Graphic design skills and competency in Adobe Creative Cloud (Photoshop, Premiere Pro, InDesign).

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