Digital Media Specialist - Pathways.org - JR-1062121-5904 - Rehabilitation Institute of Chicago
Chicago, IL
About the Job
This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12264834 By joining our team,
you'll be part of our life-changing Mission and Vision. You'll work in
a truly inclusive environment where diversity and equity are championed
through words and actions. You'll contribute to an innovative culture
that is second to none, one that embraces curiosity, discovery and
compassion. You'll play a role in something that's never been done
before as we integrate science and clinical care to help patients
achieve better, faster outcomes - as we Advance Human Ability, together.
Job Description Summary
The Digital Media Specialist, Pathways.org supports the organization's
digital initiatives and overall strategy to maximize brand awareness,
consumer experience, and support the integrated marketing strategy. The
Digital Media Specialist will work directly with the digital content
team to optimize social media strategy and performance. The ideal
candidate should be self-motivated and have the ability to think outside
the box.
The Digital Media Specialist, Pathways.org will consistently demonstrate
support of the SRAlab statement of Vision, Mission, and Core Values by
striving for excellence, contributing to the team efforts and showing
respect and compassion for patients and their families, fellow
employees, and all others with whom there is contact at or in the
interest of the institute.
Job Description
The Digital Media Specialist, Pathways.org will:
- Have working knowledge of online marketing metrics and reporting
tied to SEO, advertising, social media, user journeys, segmentation
and personas, user experience, survey and feedback tools, website
reporting tools, and customer experience/web analytics.
- Create and edit video content for multi-platform use and
distribution including online/website, established social media
accounts (Facebook, YouTube, Instagram, Snapchat, Facebook Stories
and Instagram Stories, Pinterest).
- Own monitoring of daily, weekly, and monthly social media
performance, trends, and KPIs across all channels.
- Recommend strategies to improve Pathways.org digital presence.
- Research and develop meaningful relationships with key external
influencers to help build our network of connections, through
initiatives such as Pathways.org guest posting, increasing external
links to Pathways.org website, reaching out/scheduling interviews
for shows or podcasts, etc.
- Work with editorial teams to strategically improve and grow our
library of content.
- Be knowledgeable on the latest trends and news in paid search and
digital advertising to improve performance of our campaigns.
- Perform all other duties that may be assigned in the best interest
of Pathways.org.
Reporting Relationships
- Reports directly to Director Digital Strategy, Pathways.org.
Knowledge, Skills & Abilities Required
- A professional level of knowledge in digital marketing technology
generally acquired through the completion of a Bachelor's Degree in
Marketing, Communications, or a related field.
- Minimum of 2 years of experience in content strategy,
communications, or digital marketing.
- Deep understanding of digital marketing channels, metrics and best
practices.
- A natural people connector, who can build relationships with key
stakeholders.
- Excellent written and verbal communication.
- Experience developing video and social media concepts that are
graphically interesting and meet online usability, performance, and
accessibility needs.
- Willingness to test, fail quickly, and re-design as needed.
- Advanced knowledge of desktop and mobile web content management,
usability, photo/image editing, measurement tools and technology
associate with digital media.
- Fluency in Adobe: Premiere Pro, Photoshop, InDesign, Audition,
Canva. Able to present concepts clearly and accurately and to keep
others informed.
- Self-starting, capable of working independently while also
functioning and contributing as part of a fast-paced team.
- Organized and able to prioritize projects and meet multiple
deadlines.
- Experience with filming and video editing
Working Conditions
- Normal office environment with little or no exposure to dust or
extreme temperature.
- Hybrid, 2 - 3 days a week in office (Shirley Ryan AbilityLab Main
Hospital) will be required.
- Able to travel to variety of filming locations in Chicagoland
required.
The above statements are intended to describe the general nature and
level of work being performed by people assigned to this classification.
They are not intended to be construed as an exhaustive list of all
responsibilities, duties and skills required of personnel so classified.
Equal Employment Opportunity
ShirleyRyan AbilityLab is an equal opportunity/affirmative action
employer. All qualified applicants will receive consideration for
employm
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12264834 By joining our team,
you'll be part of our life-changing Mission and Vision. You'll work in
a truly inclusive environment where diversity and equity are championed
through words and actions. You'll contribute to an innovative culture
that is second to none, one that embraces curiosity, discovery and
compassion. You'll play a role in something that's never been done
before as we integrate science and clinical care to help patients
achieve better, faster outcomes - as we Advance Human Ability, together.
Job Description Summary
The Digital Media Specialist, Pathways.org supports the organization's
digital initiatives and overall strategy to maximize brand awareness,
consumer experience, and support the integrated marketing strategy. The
Digital Media Specialist will work directly with the digital content
team to optimize social media strategy and performance. The ideal
candidate should be self-motivated and have the ability to think outside
the box.
The Digital Media Specialist, Pathways.org will consistently demonstrate
support of the SRAlab statement of Vision, Mission, and Core Values by
striving for excellence, contributing to the team efforts and showing
respect and compassion for patients and their families, fellow
employees, and all others with whom there is contact at or in the
interest of the institute.
Job Description
The Digital Media Specialist, Pathways.org will:
- Have working knowledge of online marketing metrics and reporting
tied to SEO, advertising, social media, user journeys, segmentation
and personas, user experience, survey and feedback tools, website
reporting tools, and customer experience/web analytics.
- Create and edit video content for multi-platform use and
distribution including online/website, established social media
accounts (Facebook, YouTube, Instagram, Snapchat, Facebook Stories
and Instagram Stories, Pinterest).
- Own monitoring of daily, weekly, and monthly social media
performance, trends, and KPIs across all channels.
- Recommend strategies to improve Pathways.org digital presence.
- Research and develop meaningful relationships with key external
influencers to help build our network of connections, through
initiatives such as Pathways.org guest posting, increasing external
links to Pathways.org website, reaching out/scheduling interviews
for shows or podcasts, etc.
- Work with editorial teams to strategically improve and grow our
library of content.
- Be knowledgeable on the latest trends and news in paid search and
digital advertising to improve performance of our campaigns.
- Perform all other duties that may be assigned in the best interest
of Pathways.org.
Reporting Relationships
- Reports directly to Director Digital Strategy, Pathways.org.
Knowledge, Skills & Abilities Required
- A professional level of knowledge in digital marketing technology
generally acquired through the completion of a Bachelor's Degree in
Marketing, Communications, or a related field.
- Minimum of 2 years of experience in content strategy,
communications, or digital marketing.
- Deep understanding of digital marketing channels, metrics and best
practices.
- A natural people connector, who can build relationships with key
stakeholders.
- Excellent written and verbal communication.
- Experience developing video and social media concepts that are
graphically interesting and meet online usability, performance, and
accessibility needs.
- Willingness to test, fail quickly, and re-design as needed.
- Advanced knowledge of desktop and mobile web content management,
usability, photo/image editing, measurement tools and technology
associate with digital media.
- Fluency in Adobe: Premiere Pro, Photoshop, InDesign, Audition,
Canva. Able to present concepts clearly and accurately and to keep
others informed.
- Self-starting, capable of working independently while also
functioning and contributing as part of a fast-paced team.
- Organized and able to prioritize projects and meet multiple
deadlines.
- Experience with filming and video editing
Working Conditions
- Normal office environment with little or no exposure to dust or
extreme temperature.
- Hybrid, 2 - 3 days a week in office (Shirley Ryan AbilityLab Main
Hospital) will be required.
- Able to travel to variety of filming locations in Chicagoland
required.
The above statements are intended to describe the general nature and
level of work being performed by people assigned to this classification.
They are not intended to be construed as an exhaustive list of all
responsibilities, duties and skills required of personnel so classified.
Equal Employment Opportunity
ShirleyRyan AbilityLab is an equal opportunity/affirmative action
employer. All qualified applicants will receive consideration for
employm
Source : Rehabilitation Institute of Chicago
