Digital Mktg Specialist WA-BLD - D.R. Horton, Inc.

*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information. *D.R. Horton, Inc.*is currently looking for an*_Digital Marketing Specialist WA-BLD_*. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH). *Essential Duties and Responsibilities*include the following. Other duties may be assigned. * Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc. * Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content * Report on the growth and analytics of all social media initiatives * Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives * Train division users on approved practices and email marketing platform changes * Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone * Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services * Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business * Ensure messages are sent to those who have opted for messages in proper form and template * Uses email analytics to re-define current processes and procedures * Using Google Analytics, maintain and report on site's overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements * Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business * Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM * Participate in other corporate marketing initiatives on an as needed basis * Evaluate data integrity of the DRH division CRM databases and recommend process improvements * Train new sales personnel on CRM tool for effective data capture * Coordinate and execute all video production * /Participate in video pre-production strategy & planning meetings; send meeting recap notes/ * Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules * Develops, implements and ensures brand consistency in video development, editing, and production * Research and stay on top of industry trends in video, audio and photography * Support users of the DRH website and the CRM system * Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company * Ability to work overtime *Education and/or Experience* * Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience * 2 years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment * Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications * Proficiency with MS Office and email *Preferred Qualifications* * Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements * Working knowledge of SEO/SEM, Web Analytics and Social Media Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. Annual Salary $65,000 - $72,000 (DOE) plus bonus! We offer an excellent benefits package including: * Medical, Vision and Dental * 401(K) * Employee Stock Purchase Plan * Flex Spending Accounts * Life Insurance * Vacation, Sick, Personal Time and Company Holidays */Build YOUR future with D.R. Horton, America's Builder. #WeBuildPeople2/* Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings! LinkedIn, Twitter, Facebook, Instagram **Job:** **Sales* **Organization:** **Home Builder* **Title:** *Digital Mktg Specialist WA-BLD* **Location:** *Washington-Bothell* **Requisition ID:** *2403881*