Digital Paid Media Marketing Manager - The Fountain Group
Santa Clara, CA
About the Job
We are a national staffing firm and are currently seeking a Digital Paid Media Marketing Manager (B2B) Remote for a prominent client of ours. This position is located in Santa Clara, CA (remote) Details for the position are as follows:
- Pay rate up to $74hr based on experience
- This is a 100% remote role
- Create, manage, and optimize paid media campaigns across search, social and content syndication e.g., Google Search, LinkedIn
- Partner with analytics team and martech to ensure media connections, tracking, and conversion events are set up properly
- Generate reports detailing campaign performance and key insights for stakeholders
- Provide actionable recommendations based on data analysis to enhance future campaign effectiveness
- Coordinate with external agencies and partners as needed to execute campaigns effectively and on time
- Coordinate with internal teams to determine upcoming campaign, product, and content launches
- Identify new opportunities and innovative tactics to enhance campaign performance
- Assist in tracking marketing budgets and invoices
- Assist in marketing assets management
- Bachelor’s Degree (or equivalent work experience) with ~7+ years of experience in integrated demand and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experience
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Strong analytical skills with the ability to extract and interpret data and make data-driven decisions
- Excellent communication and interpersonal skills
- Creative thinking and the ability to generate innovative campaign ideas
- Experience with A/B testing and optimization strategies
- Knowledge of SEO, SEM, and other digital marketing channels
- Familiarity with marketing analytics and reporting tools
- Strong cross-functional and agency management
Source : The Fountain Group
