Digital Performance Manager - Basis Ed

BASIS Ed Texas is seeking experienced candidates for a Scottsdale, AZ-based Digital Performance Manager to join our bright, passionate team!

BASIS Ed Texas is seeking a Digital Performance Manager to join our growing team! The ideal candidate has experience developing and executing marketing campaigns while working cross-functionally with multiple teams. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet our schools’ changing needs.

The Digital Performance Manager is extremely motivated, thrives in a fast-paced environment, and possesses strong analytical, organizational, time management, and written/verbal communication skills. This role is hybrid, with part of the week at our office in Scottsdale.

BASIS is a network of high-performing K-12 charter schools with a rigorous academic program that prepares students for success in top colleges and universities. We are committed to providing a world-class education that empowers students to become independent thinkers and problem solvers. The BASIS Ed Texas Marketing & Creative Services department serves as the in-house advertising agency for the Texas and Arkansas regions. You will work with a team of marketers and designers to create compelling integrated, regional multi-channel campaigns and meaningful marketing materials.

OBJECTIVES

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across paid channels and their audience segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Develop campaign strategies across multiple channels including: paid search, paid social media, paid media, programmatic, and retargeting
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with internal and agency marketing teams as well as creative & website to design, test, and evolve lead-nurturing tactics driving student enrollment and funnel conversion improvement ideas, feedback & present results.

RESPONSIBILITIES:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and PPC, including digital, audio and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Gather customer and market insights to inform outreach strategies, increase conversions, and generate more qualified interest.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Oversee the marketing calendar to deliver targeted activation across multiple campaigns and initiatives.

REQUIRED QUALIFICATIONS

• 5+ Years experience in performance marketing with responsibility for campaign management
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Proficiency with advertiser platforms tools (Google Ads, Meta Ads)
• Experience with marketing analytics (Google Analytics), project management (Asana, Trello, Jira) and CMS tools (Wordpress, Webflow)
• Experience with analytics tools (Google Analytics) and BI tools (Tableau)
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Education industry preferred

Additional Job Information:
Benefits and Salary: The salary for this position is dependent on education and experience. BASIS Ed offers a comprehensive benefits package.

Notice of Non-Discrimination: In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. The following person has been designated to handle inquiries regarding BASIS’ non-discrimination policies: Beverly Traver, Compliance and Equity Investigator, BASIS Educational Group, LLC., 7975 N. Hayden Rd, Scottsdale, AZ 85258, (480) 289-2088.

Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.