Digital Product Analytics Manager - 4 Corner Resources

4 Corner Resources is searching for a Digital Product Analytics Manager that oversees the measurement and analysis of digital product performance, ensuring that the client's websites and mobile applications achieve key performance indicators (KPIs). This role is data-driven, supporting product feature optimization, reporting, and collaboration with cross-functional teams. The manager ensures that digital products contribute to increased online reservations, sales, and profits.

Responsibilities:

• Develop and execute optimization strategies for digital products.
• Collaborate with teams such as CRM, Product Management, and Consumer Insights to ensure accurate performance reporting and alerting.
• Support business case development for new digital initiatives.
• Drive improvements to tools like FullStory, Firebase, and AppDynamics to enhance conversion and engagement.
• Analyze and optimize conversion paths to increase revenue.
• Advocate for product performance, identifying successes, failures, and opportunities.
• Suggest and define AB tests to improve consumer experience.
• Ensure alignment of product features with marketing campaigns and cross-channel experiences.

Requirements:

• Education: BA/BS in Marketing, Business, Computer Science, Engineering, or related technical field.
• Experience: 3-7 years in Digital Product Analytics, with experience in digital merchandising, eCommerce, and product marketing.

Skills:

• Strong knowledge of web design, usability, and user testing.
• Proficiency with Scrum application development and analytical tools.
• Ability to work cross-functionally, with strong communication and problem-solving skills.
• Familiarity with Microsoft Suite, CMS, project management tools, and clickstream data analysis.

Other Details:

• Autonomy: High, with minimal direction required.
• Impact: Decisions affect consumer-facing applications and service delivery.
• Travel: Up to 25%, occasional travel for usability testing, vendor meetings, and conferences.

Pay Rate:

• Up to $60 / HR

 
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