Digital Strategist (Dallas, TX) - The Marketing Arm

Are you into creating Big Ideas that change the world? Are you constantly on the lookout for “what’s next”? Do you get excited about facing down challenges? Are you leadership material? If so, then you could be the person The Marketing Arm is looking for.

Who You Are

You’re passionate about your work and commit to whatever it takes to get the job done. You believe the team is stronger than the individual. You have an entrepreneurial spirit. You look, you learn, you envy and you become better. You’re a big picture thinker who’s courageous enough to pursue your passions.

As a consumer engagement agency, digital strategy and execution permeate everything we do. Digital isn’t a group or a department within The Marketing Arm—it’s an ever-present way of connecting with, engaging, and rewarding consumers and creating emotional experiences for shoppers and brands. And every day, we work together to deliver emotional engagements that connect with people across the path to purchase. As such, we’re hiring a Digital Strategist to help take our agency to new heights, depths, and horizons. The perfect candidate will have an eye for emerging technologies and digital innovations and possess practical knowledge in the areas of wireless, social, and mobile strategy. This person will be both strategic and creative as well as a student of new technology and marketing trends.

The ideal candidate would have a strong mix of digital, social, mobile, shopper marketing and promotions experience with consumer-facing. Fortune-500 brands and retailers across multiple sales channels. Significant social media and digital marketing hands-on expertise is required.

Key responsibilities:

• Understand shopper and consumer digital behaviors
• Understand the best mechanics to engage the target for brands and retailers
• Provide best-in-class work for precedent or example
• Develop digital-lead concepts
• Refine concepts based on client feedback
• Recommend digital ecosystem (where a program lives, including extensions)
• Recommend amplification tactics (social promotion, etc.)
• Collaborate strategically with internal partners and clients.
• Infuse digital thinking and activities into our CPG and shopper accounts.
• Identify and pilot new emerging technologies/trends.
• Contribute to the development of digital concepts and creative executions.
• Contribute to digital culture/education initiatives.
• Explain complex digital concepts in a simple manner.

Main Responsibilities:

• Advance 1:1 marketing: Link digital marketing to promotions, events, shopper-card programs, etc.
• Build measure targeted campaigns including paid media and social, and activate owned assets.
• Contribute knowledge and craft documents/presentations to help position and execute The Marketing Arm's digital education initiatives.
• Collaborate with the creative staff to develop a range of creative, consumer- facing promotions and shopper campaigns.
• Develop and present digital, social and mobile points of view to senior client leadership as requested.
• Collaborate with consumer brand and shopper marketing teams to translate marketing objectives into digital strategies and tactical plans.
• Build measurement plans that demonstrate delivery against objectives, and support continuous improvement and optimization.
• Have working knowledge of the latest digital marketing, emerging technologies, promotions and shopper marketing trends and formats.
• Demonstrate strong listening skills and attention to detail.
• Managing budgets and third-party partners.