Digital Strategist, Global Campaigns & Virtual Programs, AWS Marketing - Amazon

Description The Digital Marketing Strategist will collaborate cross-functionally to develop comprehensive, multi-channel digital marketing strategies at scale. This role creates integrated customer journeys that effectively reach and engage audiences to drive awareness, adoption, and usage of Global Campaign offerings, demand generation assets, and content. In this role, you will architect and execute programs to accelerate new lead generation and customer lifecycle progression to support the growth objectives of the Global Campaigns team. You will be responsible for creating go-to-market strategies for assigned AWS campaigns and solution areas as well as test, measure and monitor impact of tactical execution. You will own channel performance of a variety of Amazon owned (AWS website, Site Merchandising, Organic Social) and paid (Paid search, Display ads, Paid Media etc.) channels. Our ideal candidate has creative ideas combined with extensive analytic and data-driven B2B experience, and the ability to work both strategically and tactically to generate best-in-class programs. The ability to effectively program manage projects, influence others, and collaborate across a variety of internal teams and multiple stakeholders is critical. They are detail-oriented, organized, and comfortable dealing with ambiguity and rapidly changing priorities. Strong preference for someone to sit in Seattle, but open to additional locations for the right candidate: US. Relocation assistance within the US. Key job responsibilities * Lead various aspects of operational planning for global programs, including defining priorities, recommended investment plans, and functional goals * Drive the design of customer lifecycle experiences from look/feel, to content flow, to user experience * Collaborates with internal managers, in-region Field teams, external agencies, PMM, and other internal stakeholders to create the best experiences for AWS customers * Own and implements the targeting and segmentation for campaigns * Develop and execute test plans across all channels to most effectively engage customers within channels * Incorporate available tools, technology platforms, and Generative AI capabilities to enhance campaigns * Monitor campaign performance, provide insights and reporting, and make data-driven optimizations About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications - Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.