Digital Strategy Manager - Eide Bailly

Locations: All Locations in the United States Work Arrangement: Remote, Hybrid, or In office A Day in the Life The Digital Strategy Manager oversees teams and external vendors responsible for Eide Bailly's holistic digital presence, ensuring that all digital channels are efficient, effective, strategic and aligned with firm growth and brand goals. Provides strategic expertise in marketing funnels, digital channels, audience targeting, automation, personalization and others to enhance engagement and visibility. Leverages data and collaborates with content, design, marketing planning, sales, and operations teams to optimize digital campaigns and channels, driving performance and maximizing results for both clients and prospects. Develops, executes, and optimizes a robust digital marketing strategy across platforms, including SEM, display advertising, paid social, retargeting, email marketing, and website performance. Provides strategic direction on marketing funnels, audience segmentation, and personalization, using data-driven insights to improve the effectiveness of digital channels. Manages the continuous improvement and makes recommendations for the firm's website, leveraging data, UX knowledge, and technology trends to enhance usability and effectiveness for visitors and to support in achieving business outcomes. Oversees the governance and effective use of the firm's marketing automation platform, ensuring smooth integration with digital strategies. Supports sales enablement efforts by developing digital strategies that capitalize on firm opportunities and understand audience needs. Collaborates with internal teams, including those with industry, service, or geographic responsibilities, as well as the Director of Marketing Communications, to align strategies and drive firm-wide objectives. Continuously reviews and improves technology tools and digital platforms, ensuring they align with firm goals and enhance usability, visitor experience, and business outcomes. Creates and presents detailed reports on campaign performance, offering actionable insights to optimize future digital activities. Drives innovation by staying up-to-date with industry trends, fostering new ideas, and promoting cross-team collaboration. Manages relationships with external vendors, ensuring the selection of the right tools and services to support digital marketing strategies. Develops, executes, and optimizes a robust digital marketing strategy across platforms, including SEM, display advertising, paid social, retargeting, email marketing, and website performance. Provides strategic direction on marketing funnels, audience segmentation, and personalization, using data-driven insights to improve the effectiveness of digital channels. Who You Are You have a Bachelor's Degree in Marketing, Business, or related field required. You have 7 years of demonstrated progressive digital marketing experience; required, with focus on managing and leading digital marketing teams. Digital agency experience preferred. You have experience with CRM systems, Marketing Automation tools (Microsoft Dynamics and Customer Insights experience preferred), AI, Data Analytics, and specialized knowledge of GA4. You have a deep understanding of marketing funnels, customer journeys, and digital audiences. You have strong analytical skills with the ability to interpret and act on complex data. You have excellent leadership and team management skills, with the ability to motivate and guide a cross-functional team. You have strong project management skills, able to balance multiple priorities in a fast-paced environment. You have specialized knowledge of website platforms, development principles and processes, website vendor management, and content management systems. You have knowledge of SEO and SEM best practices. You have strong communication skills, with the ability to tailor communications according to the technical know-how and job responsibilities of the audience. You can es ablish and maintain effective working relationships with vendors and co-workers at all levels. You are proficient with computers, Microsoft Office (Word and Excel) and using various software packages. Must be authorized to work in the United States now or in the future without visa sponsorship. Making an Impact Together People join Eide Bailly for the opportunities and stay because of the culture. At Eide Bailly, we've built a collaborative workplace based on integrity, authenticity, and support for one another. You'll find opportunities for education and career growth, a team dedicated to your success, and benefits that put your family's needs first. Hear what our employees have to say about working at Eide Bailly. Compensation $95,000-$115,000 Our compensation philosophy emphasizes competitive and equitable pay. Eide Bailly complies with all local/state regulations regarding displaying ranges. Final compensation decisions are dependent upon factors such as geography, experience, education, skills, and internal equity. Benefits Beyond base compensation, Eide Bailly provides benefits such as: generous paid time off, comprehensive medical, dental, and vision insurance, 401(k) profit sharing, life and disability insurance, lifestyle spending account, certification incentives, education assistance, and a referral program. Next Steps We'll be in touch! If you look like the right fit for our position, one of our recruiters will be reaching out to schedule a phone interview with you to learn more about your career interests and goals. In the meantime, we encourage you to learn more about us onFacebook,Twitter,Instagram,LinkedInor ourAbout Uspage. For extra assistance in your job search journey, explore EB Career Resources-a complimentary external tool that offers career exploration, resume workshops, interview prep and other professional development options. #LI-KM1 #LI-REMOTE Eide Bailly LLP is proud to be an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected under local, state or federal laws.