Dir Mktg - Bayer Corporation

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Dir Mktg  

The Marketing Director is responsible for setting the category vision innovation strategy and long-term strategies for a category which includes a Global Power Brand. The incumbent is also ultimately responsible for achieving the short and long-term financial commitments of the businesses as stated in the budget. To do this, the US Marketing Director manages Sr. Brand and Brand Managers who manage the day-to-day responsibilities, as well as interacts with cross-functional leaders and Senior Management to ensure that appropriate resources are devoted to the category. Influences execution of category strategy and annual brand plan.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director Marketing, are to:

• Manages and delivers category portfolios' profits and losses, in addition to allocated budgets; collaborates with Finance to deliver financials to leadership;
• Delivers marketing plans which are in line with CH U.S. strategy and operational objectives; defines budget allocations and task delegations to deliver on business commitments;
• Sets key performance indicators to track efficiencies of marketing promotion and information (i.e., P&L) budget spend. Leverages initiatives from peer marketing teams when creating marketing plans to efficiently deliver profit goals to the division;
• Oversees execution of marketing plans and allocates resources for multiple brands, other functional teams, and external vendors;
• Approves advertising copy and media plans, consumer and trade promotion strategies, package design, and market research plans;
• Leads relationships with external partners, vendors, and third party manufacturing companies;
• Understands the impact of consumer and customer trends on the in-scope brands’ plans, revenue, and profit; provides recommendations to strategy;
• Identifies business opportunities through full understanding of the interrelationships of key financial indicators and their impact on the division’s top-line and bottom-line;
• Supervises team to achieve category/brand objectives and clearly stated standards of performance by leading through example. Builds required capabilities against road maps developed with senior management; creates actions plans which detail how to build capabilities within the team;
• Manages, coaches, mentors, and develops direct reports as well as indicted supports to inspire high performance and professional growth;
• Champions and leads organizational processes (e.g., business planning, recruiting, and training) to promote continuous improvement and overachievement of financial objectives. Maintains a long-term, big picture view of the organization’s goals, foresees obstacles, and opportunities, and generates breakthrough ideas individually and with the team;
• Applies broad knowledge and seasoned experience when addressing complex issues, taking into account all critical information when making decisions

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BA/BS;
• Meaningful experience in driving growth through Holistic Brand Building across the ‘consumer journey’;
• Experience with P&L delivery;
• Highly skilled in driving excellence in execution, while having strong ability to strategize and see the big picture;
• Remarkable collaboration skills – brings out the best in people Growth mindset: seeks new and better ways to drive growth;
• Possesses adept influencing skills across multiple levels and functions, articulate and persuasive communication style;
• Fit to win competencies:
• Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans & aligns, drives stakeholder engagement, effectively manages suppliers;
• Fit to win skills:
• Financial acumen: Excellent financial management skills to critically and objectively assess programs and cost investments versus results; ability to streamline operational processes. Superior analytical ability, assessing different models and related outputs, with understanding of impact;
• Marketing Brand Building: Excellent communication skills required. Must be able to create an environment that encourages innovation and risk taking;
• Digital Excellence: strong analytical skills and comfortability with digital programs and platforms, including strong MS Office skills;
• Thorough knowledge of digital strategy development, digital strategies, channels, and measurement/analytics;
• P&L Management: Takes activist ownership of brand/category bottom line, has experience owning L.O.B. budgets and results.

Preferred Qualifications:

• MBA highly preferred with at least 7 years of CPG/healthcare marketing experience; or BA/BS with at least 9 years of CPG/healthcare marketing experience. Strong leadership skills that engage, energize and enable multi- functional teams to execute w/ excellence