Direct Mail Marketing Program Manager - DISH

Company Summary:

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile. 

Department Summary:

Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.

Job Duties and Responsibilities:

We are seeking a results-oriented Marketing Program Manager to help manage DISH’s direct mail marketing program. The successful candidate will work cross-functionally to deliver integrated and aligned marketing plans that effectively grow the business, create brand awareness, and drive customer activations through DISH’s most established marketing program.

 

Key Responsibilities: 

• End to end campaign management including strategy, test designs, execution, and campaign measurement
• Management of production, data and other vendors pivotal to the success of the company’s direct mail marketing campaigns
• Direct creative development, to align with offers, testing and strategy, and ensure program timelines and tasks are met
• Develop and present reports that highlight new learnings and identify opportunities to improve the program
• Strategize innovative marketing campaigns to target new audiences
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Partner with finance and accounting teams to manage budgets for all spending tactics used in key programs
• Provide recommendations rooted in competitive and financial analysis to shape future initiatives

Skills, Experience and Requirements:

Education and Experience:

• Bachelor’s degree in marketing, advertising, or related field; MBA preferred
• 5+ years of relevant marketing experience in campaign strategy, test design, results analysis, and/or program management

 

Skills and Requirements:

• Experience implementing a variety of marketing tactics with a significant focus on direct mail and database marketing
• Vendor management, negotiation, selection and quality assurance experience
• Direct Mail campaign design, implementation, management and optimization experience a strong plus
• Solid understanding of metrics within a large data environment

Benefits:

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

 

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled. 

Salary Range:USD $83950.00 - $119900.00 / Year