Director, Brand Marketing (Luxury)

New York, NY, US, 10018

Requisition ID: 859154 
Position:Full-Time
 

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Wholesale team works with our customers one-on-one, developing professional relationships based on trust and care.

GENERAL FUNCTION

The Marketing Director provides top level leadership and direction to maximize business results. The Marketing Director oversees the development and delivery of a fully integrated marketing strategy for the Brand(s) - both in terms of image enhancement and business growth. Guides, motivates and supervises all members of the marketing team.

MAJOR DUTIES AND RESPONSIBILITIES

• Develops and implements the Brand(s) strategy and marketing/business plans.
• Provides strategic leadership - drives both short and long-term brand growth and profitability.
• Performs market and competitive analyses as well as analysis of sales and distribution results to identify key issues, trends and opportunities to support and formulate recommendations for business/marketing plans and promotional strategies.
• Identifies key priorities and effective solutions based on critical business opportunities & threats.
• Responsible for top and bottom line of the brand as well as for the marketing budget.
• Influences and collaborates with senior level stakeholders to align on company and brand goals.
• Partners closely with Corporate Brand Teams and Luxottica US teams (sales, inventory management, business development) in order to define and execute the above plans.
• Works closely with Luxottica Wholesale North America Sales Teams to develop, monitor and drive brand and business goals.
• Partners with the Trade Marketing Team to develop strategies, plans and materials for the trade.
• Works with the Public Relations team to develop strategies, plans and materials for consumer press.
• Manages, coaches and develops team members.

BASIC QUALIFICATIONS

• Bachelor’s degree in Marketing or Business
• 10+ years of marketing experience
• In-depth knowledge of marketing principles and practices
• Strong business acumen
• Strong interpersonal, communication and presentation skills (both verbal and written)
• Confident, driven and dynamic leader with an entrepreneurial mindset
• Ability to represent the organization effectively to clients and external groups, including licensors
• High level of computer literacy: Excel, Word and PowerPoint
• Ability to prioritize and handle multiple responsibilities as required
• High level of knowledge of budgeting cost estimating and fiscal management principles and procedures
• Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
• Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
• Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
• Ability to create and maintain a professional relationship and line of communication with all business contacts, sales force and customers
• Ability to travel both domestically and internationally (minimum of one retail visit every quarter)

​Pay Range: 163,548.00  - 240,311.20 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. 

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