Director, Campaign Planning & Orchestration Leader - Humana
Baton Rouge, LA
About the Job
Become a part of our caring community and help us put health first
Humana’s Marketing organization is seeking a dynamic and experienced Director, Campaign Planning & Orchestration Leader to join our team. This leader reports directly to the VP of Pharmacy Marketing and is responsible for driving the design and development of marketing campaigns, while orchestrating a consistent customer experience across all touchpoints of the customer journey. The ideal candidate will have extensive experience in conceptualizing and executing marketing campaigns that drive business objectives. Additionally, they will have demonstrated success in managing, mentoring, and developing high-performing teams, fostering a culture of continuous improvement and accountability.
Key Role Functions
+ Oversees the team responsible for leveraging campaign strategies to design and develop campaigns, while partnering with the Hive to develop campaign content
+ Oversees the resource responsible for customer journey orchestration, ensuring campaigns are coordinated across the portfolio to create a seamless customer experience
+ Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time, with comprehensive integration across all marketing channels and continuous performance evaluation
+ Manages the modular content and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success
+ Mentors and develops a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growth
Use your skills to make an impact
Required Qualifications
+ Bachelor’s degree or higher in marketing, communications or a related communications field
+ 8+ years of marketing experience in highly regulated industries
+ 5+ years of management experience
+ Experience with marketing campaign management tools
+ Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
+ Progressive levels of responsibility within a fast-paced marketing environment
+ Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
+ Master’s degree in marketing, communications, or a related communications field
+ Experience in managing high volumes of creative assets to support effective campaign delivery & a seamless customer experience
+ Expertise in leveraging advanced analytics and AI to increase speed to market and optimize campaign plans
+ Familiarity with the health insurance or pharmacy marketing sector is highly desirable
+ Prior Marketing experience with Fortune 500 Company
+ Understanding of marketing metrics and program measurement
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$149,800 - $206,100 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana’s Marketing organization is seeking a dynamic and experienced Director, Campaign Planning & Orchestration Leader to join our team. This leader reports directly to the VP of Pharmacy Marketing and is responsible for driving the design and development of marketing campaigns, while orchestrating a consistent customer experience across all touchpoints of the customer journey. The ideal candidate will have extensive experience in conceptualizing and executing marketing campaigns that drive business objectives. Additionally, they will have demonstrated success in managing, mentoring, and developing high-performing teams, fostering a culture of continuous improvement and accountability.
Key Role Functions
+ Oversees the team responsible for leveraging campaign strategies to design and develop campaigns, while partnering with the Hive to develop campaign content
+ Oversees the resource responsible for customer journey orchestration, ensuring campaigns are coordinated across the portfolio to create a seamless customer experience
+ Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time, with comprehensive integration across all marketing channels and continuous performance evaluation
+ Manages the modular content and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success
+ Mentors and develops a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growth
Use your skills to make an impact
Required Qualifications
+ Bachelor’s degree or higher in marketing, communications or a related communications field
+ 8+ years of marketing experience in highly regulated industries
+ 5+ years of management experience
+ Experience with marketing campaign management tools
+ Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
+ Progressive levels of responsibility within a fast-paced marketing environment
+ Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
+ Master’s degree in marketing, communications, or a related communications field
+ Experience in managing high volumes of creative assets to support effective campaign delivery & a seamless customer experience
+ Expertise in leveraging advanced analytics and AI to increase speed to market and optimize campaign plans
+ Familiarity with the health insurance or pharmacy marketing sector is highly desirable
+ Prior Marketing experience with Fortune 500 Company
+ Understanding of marketing metrics and program measurement
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$149,800 - $206,100 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana
