Director Communications Community Engagement - HCA Healthcare

Description

Introduction

Do you want to join an organization that invests in you as a(an) Director of Communications and Community Engagement? At Lakeview Hospital, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

Lakeview Hospital, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director of CCE like you to be a part of our team.

Job Summary and Qualifications

The HCA Healthcare Lakeview Medical Center Director of Communications and Community Engagement is an extension of the Mountain Division Marketing and Corporate Affairs team working onsite at local hospitals to support promotion of the HCA Healthcare family of brands, as well as the division’s growth agenda. The position reports directly to the Mountain Division AVP, Strategic Communications with a dotted-line reporting relationship to the hospital CEO. This individual sits on the hospital’s administrative leadership team playing a critical role in representing the HCA Healthcare mission, purpose and strategic vision via the hospital setting, both internally and externally, by identifying opportunities to engage stakeholders through productive communication and relationship building.

 The facility director participates in the development and execution of communications and community engagement plans for the hospital’s local market, and supports marketing efforts in alignment with division and corporate/group-developed objectives, strategies and tactics for marketing and corporate affairs. Keeping current in terms of community needs, issues and opportunities relevant to the organization, the director drives collaboration and execution of community engagement activities and serves as the lead hospital communicator.

What you will do in this role:

Communications

• Bridges enterprise brand narrative with market/hospital brand to highlight the value of being part of the broader organization.
• Assists CEO and other officers with communication needs including messaging related to colleague engagement.
• Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support hospital business and growth goals.
• Proactively develops content to drive engagement across owned, earned and paid media channels. Proactively pitches compelling stories to local media outlets.
• Manages crisis communications and serves as an on-call public information representative.
• Stays abreast of hospital news, trends, services and objectives.
• Acts as a local advocate for the adherence to marketing and communications specific policies in partnership with the Facility Ethics and Compliance Officer.
• Consistently monitors patient comments and reviews about the hospital and its physicians in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.

Community Engagement

• Serves as a conduit to communicate enterprise, group and division community engagement strategies to facility leadership.
• Drives engagement programs and activities to heighten our positive reputation within the community.
• Supports strategy for hospitals Board of Trustees regarding composition and engagement.
• Identifies meaningful healthcare-related community engagement activities in the hospital’s service area that complement the organization’s goals.
• Supports and coordinates events and programs in coordination with the Division and hospital goals and designed to raise awareness of the submarket’s capabilities and strengths.
• Supports aspects of colleague community engagement, including giving campaigns for the community and our HCA Healthcare Hope Fund, volunteering and board service in collaboration with Human Resources. 

Marketing

• Serves as a conduit to communicate enterprise, group and division marketing strategies to facility leadership.
• Provides facility insights to feed division/regional marketing plans, including access to service line leaders, subject matter experts and other key leaders.
• Lead local brand management activities to ensure stakeholders are educated, knowledgeable and engaged on our brand strategies, including proper use of logos and marks.
• Partner with Division team to activate local marketing and brand strategies.
• Act in supportive role for marketing tactics applicable to Physician & Provider Relations/Physician Service Group needs.
• Supports division/corporate growth agenda.
• Partner with the Marketing Services Organization to develop content (includes web and social content) and manage hospital collateral items such as fliers, brochures, rack cards, etc.

 What qualifications you will need:

● Bachelor’s degree required

● 5+ years of relevant experience

● 1+ years of management experience

HCA Healthcare (Corporate), based in Nashville, Tennessee, supports a variety of corporate roles from business operations to administrative positions. Like our colleagues in any HCA Healthcare hospital, our corporate campus employees enjoy unparalleled resources  and opportunities to  reach their potential as healthcare leaders and innovators. From market-rate compensation to continuing education and career advancement opportunities, every person has a solid foundation for success. Nashville is also home to our Executive Development Program, where exceptional employees are groomed to take on CNO- and COO-level roles in our hospitals. This selective program focuses on ethics, leadership, and the financial and clinical knowledge required of professionals at this industry level.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for delivering charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Director of CCE opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.