Director, Demand Generation - In Charge Electric
Austin, TX 78727
About the Job
Description
We are seeking a Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth for our Aftermarket Services division. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships. Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a mechanical trade environment and are a skilled leader, we encourage you to apply.
Key Responsibilities
- Develop and implement demand generation strategies and campaigns
- Create and manage demand generation budgets and forecasts
- Develop and maintain a database of leads and prospects for future reference
- Resolve challenges within the demand generation process
- Collaborate with sales and marketing teams to develop effective lead generation strategies
- Analyze and report on lead generation metrics to track progress and identify areas for improvement
- Stay up-to-date with industry trends and best practices for lead generation
- Provide exceptional customer service to prospects and clients
- Manage and prioritize multiple tasks and projects to meet deadlines
- Attend industry events and conferences to network and generate leads
- Provide team training and support on best practices and tools
Skills, Knowledge and Expertise
- Experience in B2C lead generation and sales
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Strong organizational and time management skills
- Proficiency in using lead generation tools and software
- Bachelor's degree in marketing, business administration or a related field
- Proven track record of successful lead generation and sales
- Experience in developing and implementing lead generation strategies
- Knowledge of digital marketing and social media platforms
- Ability to analyze data and make data-driven decisions
Required Experience:
- 8+ years of experience in sales or lead generation in mechanical trade industry
- 10+ years of experience in B2C sales
Benefits
- Comprehensive Health Benefits: Health, vision, and dental plans.
- Generous Paid Time Off: Paid holidays and vacation time that increases with tenure.
- Celebratory Culture: Company holiday parties and regular branch celebrations.
- Retirement Plan: 401K plan with competitive company match.
Join us and become a pivotal force in transforming our Demand Generation team into a powerhouse. If you are a visionary leader with the skills and experience to drive substantial growth, we want to hear from you!
Source : In Charge Electric
