Director, Demand Generation (Global) - Rocket Software
Lansing, MI
About the Job
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description Summary:
We are a global leader in enterprise software solutions, serving CTOs, CISOs, CIOs, and other senior leaders across EMEA, AMER, and APAC. We’re on a mission to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline. As we continue to expand, we are looking for a highly experienced and results-driven Director of Demand Generation to lead our global strategy and help us scale to new heights.
The Director, Demand Generation (Global) is responsible for developing and leading the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue. This role will lead a centralized demand gen team, collaborating closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
The ideal candidate will have experience in B2B marketing, strong leadership abilities, and a deep understanding of global markets, with a focus on integrated campaigns that fuel demand and pipeline growth.
Key Responsibilities:
Strategy Development & Leadership:
+ Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
+ Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
+ Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
+ Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
Team Leadership:
+ Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
+ Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
+ Foster a culture of innovation, collaboration, and continuous improvement within the team.
Collaboration with Regional Teams:
+ Serve as the key point of contact between the central demand gen team and regional marketing leads (EMEA, AMER, APAC).
+ Align global strategies with regional priorities, ensuring campaigns are localized and relevant to each market’s unique needs.
+ Support regional field marketing teams in executing successful demand gen initiatives tailored to local buyer personas and market conditions.
Campaign Execution & Optimization:
+ Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
+ Ensure campaigns are designed to engage prospects throughout the buyer’s journey, from awareness to conversion.
+ Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
Analytics & Reporting:
+ Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).
+ Collaborate with the marketing operations and data analytics team to ensure robust data analytics and reporting mechanisms are in place.
+ Provide regular updates and reports to executive leadership on the impact of demand generation efforts.
Budget Management:
+ Own the global demand generation budget, ensuring optimal allocation of resources to maximize campaign efficiency and impact.
+ Track and report on budget performance, adjusting investments as necessary to drive pipeline growth.
Requirements:
+ 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
+ Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
+ Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
+ Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
+ Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
+ Excellent leadership and team management skills, with experience leading a globally distributed team.
+ Analytical mindset with strong data-driven decision-making skills.
+ Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
+ Committed to Rocket’s core values of empathy, humanity, trust and love
The base salary range for this role is $144,000.00 - $180,000.00 /year. Exact compensation may vary based on skills, experience, and location.
.
What Rocket Software can offer you in USA:
Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
Healthcare coverage options to fit you (and your family’s) needs
Retirement savings, with matching contributions by Rocket Software
Life and disability coverage
Leadership and skills training opportunities
Two paid work days for off-site training
EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
#LI-Remote
_If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!_
Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.
Job Description Summary:
We are a global leader in enterprise software solutions, serving CTOs, CISOs, CIOs, and other senior leaders across EMEA, AMER, and APAC. We’re on a mission to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline. As we continue to expand, we are looking for a highly experienced and results-driven Director of Demand Generation to lead our global strategy and help us scale to new heights.
The Director, Demand Generation (Global) is responsible for developing and leading the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue. This role will lead a centralized demand gen team, collaborating closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
The ideal candidate will have experience in B2B marketing, strong leadership abilities, and a deep understanding of global markets, with a focus on integrated campaigns that fuel demand and pipeline growth.
Key Responsibilities:
Strategy Development & Leadership:
+ Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
+ Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
+ Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
+ Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
Team Leadership:
+ Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
+ Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
+ Foster a culture of innovation, collaboration, and continuous improvement within the team.
Collaboration with Regional Teams:
+ Serve as the key point of contact between the central demand gen team and regional marketing leads (EMEA, AMER, APAC).
+ Align global strategies with regional priorities, ensuring campaigns are localized and relevant to each market’s unique needs.
+ Support regional field marketing teams in executing successful demand gen initiatives tailored to local buyer personas and market conditions.
Campaign Execution & Optimization:
+ Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
+ Ensure campaigns are designed to engage prospects throughout the buyer’s journey, from awareness to conversion.
+ Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
Analytics & Reporting:
+ Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).
+ Collaborate with the marketing operations and data analytics team to ensure robust data analytics and reporting mechanisms are in place.
+ Provide regular updates and reports to executive leadership on the impact of demand generation efforts.
Budget Management:
+ Own the global demand generation budget, ensuring optimal allocation of resources to maximize campaign efficiency and impact.
+ Track and report on budget performance, adjusting investments as necessary to drive pipeline growth.
Requirements:
+ 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
+ Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
+ Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
+ Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
+ Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
+ Excellent leadership and team management skills, with experience leading a globally distributed team.
+ Analytical mindset with strong data-driven decision-making skills.
+ Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
+ Committed to Rocket’s core values of empathy, humanity, trust and love
The base salary range for this role is $144,000.00 - $180,000.00 /year. Exact compensation may vary based on skills, experience, and location.
.
What Rocket Software can offer you in USA:
Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
Healthcare coverage options to fit you (and your family’s) needs
Retirement savings, with matching contributions by Rocket Software
Life and disability coverage
Leadership and skills training opportunities
Two paid work days for off-site training
EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
#LI-Remote
_If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!_
Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.
Source : Rocket Software