Director, Demand Generation at Openprise Inc.

About Us

We are the pioneer in delivering the first end-to-end data automation cloud for RevOps, making data management and automation simple for the growing organization that is Revenue Operations! We're on a mission to redefine how businesses harness data to supercharge their marketing and sales efforts. Our innovative, no-code platform is the backbone of this ops-led transformation.

The Role

The Director, Demand Generation will lead our demand generation initiatives, working closely with a small team to drive inbound growth and increase market awareness. This role requires a growth leader with a strong understanding of complex B2B sales cycles, platform selling, and the ability to communicate complex value propositions to a specialized market segment across multiple channels, including via external communities. This is a hands-on role where you'll be directly involved in creating and executing strategies, experimenting with new ideas, and working closely with sales and other teams to fuel our growth.

Responsibilities:

• Lead and Execute Demand Generation by working with leadership, corporate and product marketing, and the CMO to develop and implement effective marketing campaigns to attract and nurture leads and opportunities.
• Experiment with new channels and tactics to find what works best for our growth.
• Campaign engine setup: craft, launch, and regularly report on the impact of targeted multi-step/channel marketing campaigns. Implement marketing workflows/nurtures, cross-team execution, and measurements.
• Lead digital marketing efforts to acquire new leads, effectively engage them, and nurture them through the sales funnel.
• Drive growth through community engagement across events and online activities, supporting our target market’s early adopters, champions, and influencers.
• Account-based growth: drive account-based marketing (ABM) initiatives across penetration and funnel acceleration. Focus on helping prioritize, create joint sales-marketing programs, and penetrate key accounts with tailored programs.
• Hands-on collaboration working closely with marketing, SDR leader, and CMO/CRO to align strategies, ensure smooth handoffs and strong funnel acceleration, coordinate efforts, and share insights.
• Manage a team of two in the demand generation team.

Requirements:

• 8+ years in demand generation or marketing roles, preferably in B2B SaaS or a tech or startup environment, working on platforms.
• Growth mindset with a proven track record of driving growth through innovative marketing strategies and a willingness to experiment, learn, and adapt quickly.
• Skilled in managing multiple projects and coordinating across teams.
• Demonstrate strong leadership and people management skills.
• Organized and able to keep initiatives on track and schedule.
• Experience working closely with sales teams to align on goals and strategies.
• Background in IT/high tech/CRM and RevOps industry knowledge a plus.
• Education: Bachelor’s degree in Marketing, Business, or a related field.

Base Salary Range - $155,000 - $175,000 determined by the individual's experience level.