Director, Enterprise Marketing at Pure Storage
Santa Clara, CA 95053
About the Job
What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions.
Pure is blazing trails and setting records:
• For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
Pure Storage is searching for a dynamic and seasoned marketing leader to drive Enterprise pipeline across the Americas. You will be responsible for developing integrated marketing and Account Based Marketing campaigns aligned to the sales priorities of the Enterprise business. We operate in a fast paced environment with aggressive growth targets, so the ideal candidate will have a strong drive for results and be able to deliver both strategy and execution. This position reports to the Senior Director of Americas.
SHOULD YOU ACCEPT THIS CHALLENGE...
• Generate high quality pipeline, stimulate acceleration of the sales cycle and build/strengthen customer relationships and preference for Pure Storage
• Create a marketing plan aligned to sales goals for the Americas Enterprise business that incorporates key campaigns, considers all routes to market and leverages ABM tactics.
• Be a strong partner with Enterprise Sales leadership, taking ownership and accountability in driving demand, regularly attending pipeline review calls and winning together
• Collaborate with the Global Strategic Programs and ABM at scale team in order to deliver highly targeted multi-channel campaigns to engage key decision-makers and influencers.
• Plan and execute executive event series across Americas
• Establish KPI’s and continually evaluate the performance and ROI of campaigns against business goals and make adjustments to plans as needed
• Deliver regular, proactive communication with sales and marketing leaders, sharing pipeline results, trends and insights
• Manage marketing budgets with excellence, ensuring spend is driving optimal impact and ROI
• Foster a collaborative and high-performance culture within the team
• Provide coaching and development opportunities to team members, ensuring they are well-versed in Pure solutions and business operations
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
• Proven track record being a strategic partner to sales leadership and developing high trust relationships between sales and marketing
• Adept at building and leading teams in a faced paced, dynamic environment
• Exceptional collaboration with field, partner, solutions marketing and campaign teams, and be a great teammate to the broader organization.
• Extensive knowledge and experience delivering demand generation programs and exceeding pipeline goals in the Americas
• Strategic thinking, business acumen and creativity
• Ability to represent the Enterprise business to all levels of sales and marketing leadership with proactive, data-driven communication
• Energy, passion and ambition; a get-it done mentality
• Expert at driving experiences to all audiences across the entire demand funnel.
• Ability to thrive in a high growth environment
• Excellence in budget management
REQUIREMENTS
• Candidates should have 10+ years’ marketing experience in B2B technology products or services strongly preferred.
• Ideal candidate has 3+ years building and managing field marketing teams in Americas
• Experienced developing plans considering GSI, Alliance and Channel partner routes to market
• Data-driven with strong analytical and budget management skills
• Ability to thrive in a fast-paced, high-growth environment.
• Experience with Salesforce, Tableau, Allocadia, Google Workspace preferred
• Travel could resume to approx. 20-30%