Director, Global Field Marketing at LogRhythm

Exabeam is a global cybersecurity leader that delivers AI-driven security operations. High-integrity data ingestion, powerful analytics, and workflow automation power the industry’s most advanced self-managed and cloud-native security operations platform for threat detection, investigation, and response (TDIR). With a history of leadership in SIEM and UEBA, and a legacy rooted in AI, Exabeam empowers global security teams to combat cyberthreats, mitigate risk, and streamline security operations. 

Exabeam is seeking an experienced Global Field Marketing Director to spearhead the strategy and execution of world-class integrated field marketing campaigns across multiple channels. This role is pivotal in driving qualified leads into our sales pipeline, supporting business growth, and exceeding Exabeams pipeline targets.

This role will be highly collaborative and cross-functional, working with leaders and team members across the organization including Sales, Partner, and Product to meet and exceed objectives. The Global Field Marketing Director is a data-driven, strategic problem solver with strong communication skills and exceptional execution abilities. This role requires an eye for detail and will involve managing a team of international field, channel, and event marketers. The Global Field Marketing Director will report directly to the Chief Marketing Officer (CMO).

We are in need of an individual who can commit to a hybrid schedule.

Responsibilities:

Leadership and Strategy:

• Lead a global team of field, channel, and event marketers to develop and implement comprehensive field marketing plans across regions, aligning with sales goals.

• Oversee all field marketing initiatives, including strategic planning, logistics, execution, and reporting.

• Assist CMO to manage Exabeam’s marketing budget, ensuring optimal selection, management, and implementation of field marketing initiatives (e.g., events, webinars, content syndication, in-region demand generation) to drive high-quality leads, brand awareness, and measurable contributions to Exabeam’s success. 

Program Execution:

• Strategically manage the end-to-end execution of all field marketing programs across various channels to exceed marketing goals and drive quality leads into the sales funnel, surpassing pipeline targets.

• Consolidate forecasts, measure, analyze, and report on the ROI of all field marketing activities, ensuring alignment with budget and marketing KPIs.

• Ensure all marketing activities are executed on time, within budget, and meet defined KPIs in collaboration with the Chief Marketing Officer. 

Event Management:

• Plan and manage all field marketing activities, setting event targets and goals in alignment with the ADR Director, measuring KPIs, and communicating milestones and outcomes to stakeholders.

• Oversee the end-to-end event process, from strategic selection and investment proposals to planning, execution, and reporting/analysis.

• Conduct site inspections, coordinate with agencies, manage RFPs, and ensure budget adherence.

• Partner closely with internal stakeholders to understand event content and identify the right partners for content direction and development.

• Oversee all event logistics, including executive preparation, space allocation, vendor management, risk minimization, technology staffing, swag, signage, and ongoing communications.

• Bring excellence in project management to ensure all milestones are achieved on time and within budget before, during, and after events.

• Effectively manage event staff and volunteers, conducting training sessions to fully engage support teams.

• Manage multiple complex timetables successfully in a collaborative and fast-paced environment.

• Oversee pre-event marketing and post-event attendee follow-up to maximize engagement and impact.

Requirements:

• 12+ years of experience in field marketing, event management and experiential marketing, preferably in the B2B and enterprise technology spaces

• Experience managing a variety of event formats, from exclusive closed-door executive events to large-scale conferences and exhibitions, and everything in between

• Excellent communication and executive presence and the ability to work with C-suite executives to produce and deliver world-class events

• Experience working in both virtual/digital and in-person event environments, with in-depth knowledge of managing internal and external production teams

• Experience using the latest event technologies, including streaming platforms, registration and participant management platforms, agenda management tools, recording and editing tools, event promotion tools, project and resource management tools, and tools for live event engagement (polls, Q&As, etc.)

• Experience with Marketo, Salesforce, or similar marketing and CRM systems.  

• Experience managing timelines and budgets - delivering on time and on budget!

• Ability to work cross-functionally and manage multiple stakeholders and workstreams

• Ability to assess and prioritize workload in a strict deadline-oriented environment

• Thrive on teamwork and creatively overcoming obstacles

• Excellent PPT and narrative storytelling skills

• Experience running and managing an Executive Briefing Center (EBC) a plus

• Demonstrate Exabeam values: Work Together/Win Together, Engage with Confidence and Without Ego, Deliver the Exceptional, Communicate Openly, and Do What’s Right.

Exabeam Total Rewards offers you:

(Subject to applicate eligibility requirements)

• Extensive medical, dental and vision coverage to meet your healthcare needs and employer Health Savings Account contribution to help pay for health expenses now or in the future

• Generous 401(k) employer match to help you save for your future

• Paid Time off including “take what you need” flex time, volunteer day of service, your birthday, parental leave, holidays and more

• Widespread learning center for career planning and skill development to grow your career

• A culture of passionate, diverse, committed professionals