Director, Growth Marketing and Analytics - True Classic Tees LLC

Director, Growth Marketing & Analytics

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms. 

Key Areas of Accountability

True Classic is a tech-first apparel company on a mission to help the everyday man look good and feel good in premium clothing at an accessible price. We started with the perfect fitting t-shirts that put us on the map, and now bring that same dedication to fit and feel to everything else he needs to get dressed. Poised at the cutting-edge of technology and AI, we lean on data (and a dash of humor) to drive the most seamless, customer-centric shopping experience. 

We are seeking a highly skilled and experienced Director, Marketing Science & Analytics to join our marketing team. In this role, you will be responsible for leading the development and implementation of a comprehensive analytics strategy that supports our marketing efforts along with business outcomes. You will work closely with cross-functional teams to measure, analyze, and optimize the effectiveness of our marketing campaigns, creative development, demand planning, product merchandising, and website performance.The ideal candidate will have extensive experience in data analysis and insights.

At True Classic, we are a virtual first company that values flexibility, collaboration, and innovation. While we do have a headquarters located in Calabasas, CA for employees who prefer in-person interaction, we also embrace the benefits of a remote work environment. As such, this specific position is open to remote candidates who possess the necessary skills, experience, and dedication to contribute to our team's success. Join our dynamic team and help us shape the future of our company from wherever you are!

Key Responsibilities:

• Conduct in-depth analysis of marketing campaigns, ad creatives, website performance, and product sales to identify opportunities for growth and optimize future campaigns
• Monitor and analyze trends from paid ad channels, website traffic, sales and user behavior, and communicate insights and recommendations to senior management
• Develop and implement a marketing attribution model to accurately measure the impact of our marketing efforts on business outcomes
• Design and execute A/B and multivariate experiments to test new ideas and optimize campaign performance
• Create a reporting framework to regularly communicate key insights and findings to stakeholders
• Measure the incrementality of marketing channels/campaigns and initiatives using lift studies and other geo holdout or scaled methodologies
• Build a mixed media model to understand the impact of multiple marketing channels on business outcomes that help guide the marketing channel investment strategy
• Utilize the post-purchase surveys that gather customer feedback, incorporate results into the marketing attribution/MMM model, and helping to inform channel investments
• Develop and maintain marketing dashboards and reports to track key performance indicators and provide insights to cross-functional teams
• Collaborate with cross-functional teams to ensure that data-driven insights inform decision-making at all levels of the organization
• Stay up-to-date with emerging trends and technologies in data analytics and provide recommendations for new tools and platforms to improve data insights

Qualifications:

• Bachelor's degree in a related field (e.g., Computer Science, Data analytics, Marketing, Statistics, Economics)
• 8+ years of experience in marketing and data analytics, with a focus on attribution, marketing analysis, and website analytics, preferably in ecommerce or retail.
• Strong understanding of marketing measurement and optimization techniques, including A/B testing and multivariate experimentation
• Experience with SQL, data visualization tools, statistical analysis and media mix modeling.
• Experience with post-purchase surveys and customer feedback analytics
• Excellent communication and presentation skills, with the ability to translate technical concepts for a non-technical audience
• Experience leading a team or directing analytics agencies

Company Overview:

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men's apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

1. Move the Needle

• We are obsessed with driving tangible business results.

• We constantly refocus our efforts and eliminate busy work to drive measurable impact.

• We embrace simplicity, automation, and technology to amplify our force.

2. Harness Grit

• We are ambitious and persevere through challenges with a relentless spirit.

• We're optimistic about the future and our glass is half full.

• We are self-motivated, resourceful, and determined to make a difference.

3. Go Fast ⚡

• We are nimble, open-minded, and seek the fastest path to success.

• We remove barriers, eliminate friction, and move at the speed of light.

• We believe that "done is better than perfect" and fail forward to make progress.

4. Execute as a Pro

• We are curious and leverage data & insights to move in the right direction. 

• We are doers, embody an owner's mentality, and strive to get 1% better every day.

• We work systematically to produce consistent results & get our projects done right.

5. Be Creative
• We are first-principles thinkers and develop bold ideas to challenge the status quo.
• We are innovators at heart & believe that ingenuity is often the solution.
• We solve problems resourcefully and think outside the box.
6. Lead with Empathy  
• We obsess over our customers to consistently over-deliver.
• We are inclusive, appreciative, and supportive of our employees & partners.
• We put ourselves in others' shoes and seek to deeply understand their perspective.

Work Environment: 

This is a remote position, allowing you to work from the comfort of your home or any location with reliable internet access within the United States. You will spend extended periods at a computer, so a comfortable and ergonomic workspace is essential. We provide the necessary tools and support to ensure a productive and collaborative virtual work experience. Additionally, the company holds quarterly all-hands meetings in California, which you would be expected to travel to and attend in person.

Compensation and Benefits: 

• [Salary range]
• Unlimited Sick Days & PTO
• Company paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
• 401k plan with 3% company match
• Monthly $200 stipend for home office expenses
• Free $1,000 worth of True Classic merchandise every year
• Free Employee Assistance Program                                                                                                                                         

Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we're committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to us at hr@trueclassic.com.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.