Director, Integrated Marketing - North America - Tatcha
San Francisco, CA
About the Job
About TATCHA:TATCHA, founded by Victoria Tsai in 2009, is a skincare brand rooted in Japanese well-being philosophies and advanced by modern science
TATCHA's journey began with Victoria Tsai's quest for authenticity and purpose in her life, leading her to Japan where she discovered ancient beauty rituals and natural ingredients
Today, TATCHA is a leading prestige skincare brand in the United States and is actively expanding internationally
Committed to its core values of integrity, innovation, and philanthropy, TATCHA partners with organizations like "Room to Read" to help make quality education accessible to all.Job Description:Each day at Tatcha is different with new problems to solve and tasks to tackle
Reporting to the VP of Brand Marketing, the Director of North American Integrated Marketing will be responsible for creating 360 North American Marketing strategies and plans that build brand awareness, drive sell-out and increase market share
We are seeking a candidate who can manage fully-integrated programs across channels, leverage data and consumer insights to inform strategy, and achieve optimal impact, efficiency, and alignment across the company.Primary Responsibilities:Own the development and execution of North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while also delivering long-term brand objectives Develop and lead the overall North American integrated marketing calendar Serve as central driver of NA marketing activity while working cross-functionally across Global Brand Marketing, Product Marketing, Consumer Engagement, Retail and Creative teams to deliver cohesive marketing plans that achieve company goalsBring in and leverage market research, consumer insights, and industry trends to inform campaign strategiesEnsure delivery of all campaigns on time and in full by carefully managing each campaign across channelsLead brand partnerships that help fuel brand momentum and introduce Tatcha to new customers including identifying partners and managing partnership executionOversee concepting and execution of consumer events and experiential activations that support overall NA Marketing CalendarBuild robust marketing performance measurement plans that enable real-time optimization of campaignsHelp manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROIQualifications:Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus Minimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgetsRelevant experience with major beauty retailers across North America, including but not limited to Sephora and QVCGeneral management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retentionExcellent judgment, maturity, and decision-making skills with integrity and empathyStrong analytical skills and ability to leverage data to drive decision-makingPosition is located in San Francisco and requires working on site in our San Francisco office at least 2 days per weekCompetencies:High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organizationPassionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership teamDemonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropy Able to manage and organize complexity across a wide range of stakeholders with clarity and purposeCreative and detail-oriented problem solverNote: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Details:The expected base salary range for this position is $170,000 to $180,000
The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.Tatcha is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities
If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at
For more information, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Nondiscrimination Provision
The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. #LI-BH1SummaryLocation: San Francisco, CA, United StatesType: Full TimeExperience: ExecutiveDepartment: Marketing
TATCHA's journey began with Victoria Tsai's quest for authenticity and purpose in her life, leading her to Japan where she discovered ancient beauty rituals and natural ingredients
Today, TATCHA is a leading prestige skincare brand in the United States and is actively expanding internationally
Committed to its core values of integrity, innovation, and philanthropy, TATCHA partners with organizations like "Room to Read" to help make quality education accessible to all.Job Description:Each day at Tatcha is different with new problems to solve and tasks to tackle
Reporting to the VP of Brand Marketing, the Director of North American Integrated Marketing will be responsible for creating 360 North American Marketing strategies and plans that build brand awareness, drive sell-out and increase market share
We are seeking a candidate who can manage fully-integrated programs across channels, leverage data and consumer insights to inform strategy, and achieve optimal impact, efficiency, and alignment across the company.Primary Responsibilities:Own the development and execution of North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while also delivering long-term brand objectives Develop and lead the overall North American integrated marketing calendar Serve as central driver of NA marketing activity while working cross-functionally across Global Brand Marketing, Product Marketing, Consumer Engagement, Retail and Creative teams to deliver cohesive marketing plans that achieve company goalsBring in and leverage market research, consumer insights, and industry trends to inform campaign strategiesEnsure delivery of all campaigns on time and in full by carefully managing each campaign across channelsLead brand partnerships that help fuel brand momentum and introduce Tatcha to new customers including identifying partners and managing partnership executionOversee concepting and execution of consumer events and experiential activations that support overall NA Marketing CalendarBuild robust marketing performance measurement plans that enable real-time optimization of campaignsHelp manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROIQualifications:Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus Minimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgetsRelevant experience with major beauty retailers across North America, including but not limited to Sephora and QVCGeneral management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retentionExcellent judgment, maturity, and decision-making skills with integrity and empathyStrong analytical skills and ability to leverage data to drive decision-makingPosition is located in San Francisco and requires working on site in our San Francisco office at least 2 days per weekCompetencies:High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organizationPassionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership teamDemonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropy Able to manage and organize complexity across a wide range of stakeholders with clarity and purposeCreative and detail-oriented problem solverNote: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Details:The expected base salary range for this position is $170,000 to $180,000
The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.Tatcha is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities
If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at
careers@tatcha.com.Equal
Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesApplicants and employees are protected from discrimination under Federal lawFor more information, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Nondiscrimination Provision
The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. #LI-BH1SummaryLocation: San Francisco, CA, United StatesType: Full TimeExperience: ExecutiveDepartment: Marketing
Source : Tatcha