Director, Integrated Planning & Strategy | Growth Marketing Team at Dept Agency
Elmwood Park, IL 60707
About the Job
WHY DEPT?We are pioneers at heart
What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today
We were born digital and we are a new model of agency, with a deep skillset in tech and marketing
That’s why we hire curious, self-driven, talented people who never stop innovating.Our culture is big enough to cope and small enough to care
Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive
While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. This is a Hybrid role and you must be able to commute into one of our office locations in Boston or Chicago at least 2 days a weekABOUT YOU:We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce
Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients
You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds
You understand both sides and know how to flex into either or both sides of this spectrum depending on the situation. As such, we are looking for a Director, Integrated Media Strategy & Planning who shares this mindset and wants to join a talented team of growth marketers
This leadership role is equal parts agency development as well as a strategic client partner
This person will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint. In this role, you’ll have the opportunity to shape what best in class integrated media strategy, and planning looks like and be in the driver seat in terms of both refining product and process, driving implementation across a variety of verticals and brands
You’ll work closely in tandem with the business development, client partner, creative, data science & analytics, data & tech and channel activation teams to retain clients and win new ones. You have several years of experience across media planning/strategy and media buying/activation, ideally having worked on nationally and internationally known, iconic brands, dealing with junior and senior level clients as well as internal and external stakeholders
You get what it takes to plan and activate both digital and traditional channels and you can connect paid media efforts to owned, earned and shared media–that when looked at in concert, represent a well-thought out Integrated Marketing Communications plan
In that same vein, you have experience with Communications Planning or Connections Planning and are comfortable collaborating with other marketing disciplines beyond media like Creative, Content, PR, Brand, Product, Web, etc
bringing holistic consumer experiences to life. You'll be responsible for:LeadershipSupport the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globallyActively contribute to our communications planning practice, while steering media strategy and planning practices.Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutionsChampion the work by having a deep understanding of our partners business and what makes it tick.Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship. Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationshipsPlanningExperience leading full funnel, connected media and data driven strategies Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunitiesUnderstand first-party data to elevate strategic opportunitiesContinually monitor current marketing trends, new technology solutions, and competitorsExperience using insights from data to tell a storySteer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworksClosely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaignsWork along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the wayParticipate in new business development and other growth opportunities.You'll need to have:8+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatoryExperience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g
IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activationA balanced mix of robust B2B and B2C experience Understanding of brand and performance media and the synergy across the twoNatural, proven leadership instincts that your team will want to follow, and your clients will implicitly trustAble to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholdersCurious and creative, while rigorous and analytical. Able to understand clients visible and invisible needsStrong collaboration, client relationship, and leadership skillsExperience navigating cross-functional teams and dynamicsDeep experience with media industry research and planning tools (i.e
ComScore, MRI, GWI, Kantar, Pathmatics)Flexibility to travel for work meetings and eventsWHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it
Here is a snapshot of our benefits package:Healthcare, Dental, and Vision coverage401k plan, plus matchingPTOPaid Company HolidaysParental LeaveWE SUPPORT YOU BEING YOU: DEPT is an equal opportunity employer (EOE)
We believe our work is its best when our people feel safe and free to be themselves
We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information
So tell us about any accommodations you need
It’s totally confidential and only used to make sure you feel fully supported at every step.DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work
Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place. DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more
Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. Learn more about DEPTDIVERSITY, EQUITY, & INCLUSIONAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive
We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do
We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.#LI-Hybrid
What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today
We were born digital and we are a new model of agency, with a deep skillset in tech and marketing
That’s why we hire curious, self-driven, talented people who never stop innovating.Our culture is big enough to cope and small enough to care
Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive
While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. This is a Hybrid role and you must be able to commute into one of our office locations in Boston or Chicago at least 2 days a weekABOUT YOU:We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce
Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients
You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds
You understand both sides and know how to flex into either or both sides of this spectrum depending on the situation. As such, we are looking for a Director, Integrated Media Strategy & Planning who shares this mindset and wants to join a talented team of growth marketers
This leadership role is equal parts agency development as well as a strategic client partner
This person will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint. In this role, you’ll have the opportunity to shape what best in class integrated media strategy, and planning looks like and be in the driver seat in terms of both refining product and process, driving implementation across a variety of verticals and brands
You’ll work closely in tandem with the business development, client partner, creative, data science & analytics, data & tech and channel activation teams to retain clients and win new ones. You have several years of experience across media planning/strategy and media buying/activation, ideally having worked on nationally and internationally known, iconic brands, dealing with junior and senior level clients as well as internal and external stakeholders
You get what it takes to plan and activate both digital and traditional channels and you can connect paid media efforts to owned, earned and shared media–that when looked at in concert, represent a well-thought out Integrated Marketing Communications plan
In that same vein, you have experience with Communications Planning or Connections Planning and are comfortable collaborating with other marketing disciplines beyond media like Creative, Content, PR, Brand, Product, Web, etc
bringing holistic consumer experiences to life. You'll be responsible for:LeadershipSupport the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globallyActively contribute to our communications planning practice, while steering media strategy and planning practices.Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutionsChampion the work by having a deep understanding of our partners business and what makes it tick.Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship. Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationshipsPlanningExperience leading full funnel, connected media and data driven strategies Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunitiesUnderstand first-party data to elevate strategic opportunitiesContinually monitor current marketing trends, new technology solutions, and competitorsExperience using insights from data to tell a storySteer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworksClosely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaignsWork along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the wayParticipate in new business development and other growth opportunities.You'll need to have:8+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatoryExperience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g
IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activationA balanced mix of robust B2B and B2C experience Understanding of brand and performance media and the synergy across the twoNatural, proven leadership instincts that your team will want to follow, and your clients will implicitly trustAble to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholdersCurious and creative, while rigorous and analytical. Able to understand clients visible and invisible needsStrong collaboration, client relationship, and leadership skillsExperience navigating cross-functional teams and dynamicsDeep experience with media industry research and planning tools (i.e
ComScore, MRI, GWI, Kantar, Pathmatics)Flexibility to travel for work meetings and eventsWHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it
Here is a snapshot of our benefits package:Healthcare, Dental, and Vision coverage401k plan, plus matchingPTOPaid Company HolidaysParental LeaveWE SUPPORT YOU BEING YOU: DEPT is an equal opportunity employer (EOE)
We believe our work is its best when our people feel safe and free to be themselves
We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information
So tell us about any accommodations you need
It’s totally confidential and only used to make sure you feel fully supported at every step.DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work
Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place. DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more
Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. Learn more about DEPTDIVERSITY, EQUITY, & INCLUSIONAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive
We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do
We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.#LI-Hybrid
