Director - Loyalty Marketing - United Airlines

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Key Responsibilities:

This is a unique role combining brand marketing oversight of the MileagePlus Program and Co-Brand creative strategy, aligning our B2C marketing efforts to the United brand and its positioning, while breaking new ground on creativity, tactics and cross-team collaboration. You will drive Partner Marketing strategies and tactics to create a valuable partner ecosystem and launch new commercial opportunities. Work across multiple groups to align brand, creative and RTB’s across Kinective and United, driving measurable results to rationalize value. Brings deep expertise from the worlds of brand strategy, creative strategy and full funnel marketing tactics to manage and prioritize focus, collaborating with key partners across the organization. A relationship builder, strategic problem solver and creative mind, the Director for Loyalty Brand Marketing will work across functions and with external agencies to get results, drive efficiencies and help the group and the teams we support achieve their ambitious business goals.

• Strategize with key collaborators to develop value proposition, track innovation roadmap and drive overall marketing framework to inform approaches
• Oversee and manage overall B2C marketing vision, goals and tactics
• Collaborate and guide manager on priorities to focus on, while providing career development opportunities and coaching
• Create Partner marketing opportunities to drive incremental value for travel, loyalty and media
• Manage relationships and interactions with outside agencies to realize vision and drive alignment with Advertising team on collaborative opportunities and brand marketing efficiencies
• Budget management across investments to ensure efficient operating model, value and financial reporting

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s needed to succeed (Minimum Qualifications):

• Bachelor’s degree or equivalent experience in Communications, Design, Marketing, Advertising, Digital Media, Social Media marketing, Business
• 10+ years in marketing strategy and within advertising, media and technology industry, and experience working with agencies, creative and media buying teams
• Entrepreneurial role with a start-up mentality
• This role requires broad business and technical acuity and a strong ability working through ambiguous situations
• Deep experience in marketing, advertising, airline and loyalty
• Cross functional experience strategizing with business leadership on marketing needs
• Combine collaboration and autonomy to drive impact
• Proven expertise in building brand strategy and launching campaigns and products
• Deep knowledge of design principles with experience setting creative direction for a brand
• Strong understanding of design methodologies and holds team and partners to high bar in terms of quality of work and sophisticated taste
• Ability to collaborate with creative talent and agencies and cultivate relationships
• Ability to thrive in a fast-paced, dynamic environment and to create structure and provide value amid ambiguity
• Ability to manage multiple collaborators and projects simultaneously with skills and attitude to inspire team spirit
• Excellent verbal and written communication skills

What will help you propel from the pack (Preferred Qualifications):

• Master’s Degree or equivalent experience in Marketing and Communications or a relevant technical or business (MBA) post graduate degree
• Airline and Loyalty experience

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.