Director Market Strategy - UnityPoint Health

Strategy and Business Development

·        Participates in preparatory exercises necessary for system strategic planning and facilitates the strategic planning for their market(s)

·        Working thought leader who is responsible for supporting Market Presidents on campus design, suite of services outside of the system service line leadership, CON support,

·        Responsible for validation of market intelligence, new business opportunities, keeping strategies in alignment with system services

·        Responsible for building in depth knowledge of market dynamics, market relationships, and JVs

·        Prepares necessary market hospital and market level analysis to support planning process

·        Influences the market and hospital components of the short- and long-range strategic plan for UnityPoint Health

·        Builds business plans in partnership with intelligence and finance  function, as needed

·        Collaborates with key leaders to build and maintain a Market view of long-range facility planning and inform the system plan

·        Acts as a business partner for Market Presidents and Market Senior Teams on growth and business development initiatives across their market(s)

·        Ensure growth and business development plans are systemically sound and not siloed

·        Proactively identify and build business cases for new or expanded growth opportunities in collaboration with COOs

·        Ensure collective vision and strategy across Market(s) are in alignment with the system and ensure their service to Market Presidents and Senior Teams is highly effective

·        Partners with Market Physician Liaisons integrate business plans, enhance network utilization, and supports other key metrics that support strategic growth

·        Proactive identify opportunities for cross-regional collaboration to drive efficiency, growth, and long-term sustainability

·        Leads market scanning, research, and investment recommendations

·        Regularly monitor annual plan performance metrics to support Market Presidents and Market Senior Teams

·        Has the potential to manage 1 other Program Director or Program Manager.

80%

Regulatory, Industry, and Organizational Monitoring

·        Maintain expert level knowledge of changing trends within the healthcare industry, specifically the hospital division

·        Maintain knowledge of legislation, payor shifts, and consumer behavior changes and how they impact the hospital division

·        Continuously monitor best practices and strategic moves made by disruptors or other reputable healthcare organizations

·        Leverage Strategy Intelligence function, when necessary

·        Lead team that conducts ongoing research in clinical, business, and regulatory trends and environments that impact or influence the hospital division and/or UnityPoint Health.

·        Lead team to assist in the development and presentation of Certificate of Need materials to support or oppose new or expanding services within our markets.

 10%

Education:

Bachelor’s degree in healthcare administration, business or related discipline required

Master’s in healthcare administration, Master’s in business administration, or other healthcare related degree

Experience:

Minimum 5 years’ experience in healthcare

10 years’ experience in healthcare; 1+ years’ experience leading hospital strategy; 1+ years of hospital/healthcare growth and transaction experience