Director, Marketing Analytics at J McLaughlin

Why J.McLaughlin?

J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components: classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion: straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 150 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.

Our “Culture of Kindness” creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs.

Overview

J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. J.McLaughlin has the reputation for being “local and loyal”, building meaningful relationships within the each community and providing customers with highly personalized service. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop.

J.McLaughlin is looking for a Director of Marketing Analytics to manage customer data, CRM decision making, and marketing performance analytics for the brand. The position reports to the Chief Marketing Officer and works closely across all areas of marketing and collaborates with merchandising, ecommerce, product, and retail teams. The role will use a test and learn approach to build and measure against customer cohorts, work with IT on the best tech solutions for our data analysis, and report on marketing results, further strengthen our existing consumer retention, optimizing channels, and all with a test and learn mindset to drive results.

This position will manage strategy and oversee execution and optimization of our customer data. They will own our customer data and profile, while continuously finding new opportunities to grow the business. This person stays true to the brand and knows how to measure results and articulate clearly to the executive team. They are passionate about all things analytics and have an entrepreneurial spirit.

This position is based out of our Greenpoint, Brooklyn offices on a hybrid basis.

About the role

Essential Functions:

• Expert in CRM and marketing analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms
• Must be fully comfortable writing complex SQL queries and creating dashboards that address business questions and enable cross functional partners to measure success
• Experience building clienteling lists and analyzing results to continue improving
• Strong CRM maintenance knowledge and execution to ensure data is as clean as possible
• Strong with data visualization, deck design, storytelling and presenting complex information to all levels of an organization
• Mentor and manage junior reports allowing them to grow within the organization.
• Collaborate closely with cross-functional partners to analytically solve problems and find opportunities
• Entrepreneurial spirit with passion for high end retail and customers.

What we are looking for

Skills & Requirements:

• B.A. in Analytics, Marketing, or relevant field
• 7+ years in data analysis, report building, and CRM maintenance
• Comprehensive understanding of marketing funnel data, benchmarks, and success metrics and strong analytical skills
• Strong project management skills
• Expert SQL user – able to write and run complex queries to pull data across multiple tables
• Extensive experience in building Tableau dashboards and troubleshooting BI reporting,
• Ability to carry out detailed tasks and projects with minimal direction or supervision
• Background in luxury retail and consumer brands
• Ability to develop, plan and execute work on multiple tasks in an organized fashion
• A self-starter who takes initiative and offers creative ideas and opinions
• Flexible and can handle shifts in priorities
• Ability to creatively problem solve independently and in a group
• Collaborative team player and enthusiastic approach to all tasks
• Excellent communication and presentation skills & the ability to communicate effectively across all levels of the organization from external vendors to executive team
• Strong working knowledge of Google analytics, Aptos (or similar CRM tool), Tableau, and presentation tools such as PowerPoint or Google Slides

Equal Opportunity

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status..