Director Marketing Campaign Strategy and Execution - Sedgwick Claims Management Services, Inc.

Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive. 

A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.

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Director Marketing Campaign Strategy and Execution

PRIMARY PURPOSE OF THE ROLE:The Director, Marketing Campaign Strategy and Execution is responsible for developing and executing Sedgwick’s B2B campaign strategies to increase brand awareness, generate leads and increase retention. This role will be the thought leader for optimizing campaign performance and tactically executing campaign actions.

ARE YOU AN IDEAL CANDIDATE? We are looking for enthusiastic candidates who thrive in a collaborative environment, who are driven to deliver great work, are customer-oriented and are naturally empathetic.

ESSENTIAL RESPONSIBLITIES MAY INCLUDE

• Develop effective client journeys and campaigns aligned to Sedgwick’s key solutions.
• Act as the Campaign SME for all Business to business (B2B) marketing campaigns.
• Leverage latest techniques and tactics to reach targeted audiences and promote engagement with Sedgwick content. 
• Use market research to help marketing teams understand trends, competitors, and client pain points.
• Segment customers and align messaging to drive greater interest and understanding.
• Lead the technical execution of key campaign tactics including email, programmatic, website/landing pages and webinars.
• Tag and code tactics to align with current marketing campaign software.
• Partner with Events teams to ensure event tactics are aligned with overall customer journey and are properly tracked.
• Design best practice campaign playbooks based on external and internal learnings to promote a quick start standardized set of actions.
• Develop key performance measurement and in-campaign tracking mechanisms to alter tactics and messaging if needed to improve key results.
• Partner with campaign managers in develop campaign briefs which highlight all segment/target information, product capabilities, content, planned tactics and key metrics.
• Collaborate with Sales, Client Services and other internal Sedgwick teams to ensure alignment with Marketing, Sales and other efforts. Work with Customer Insights to gather feedback and improve client satisfaction.

QUALIFICATIONS

• 8+ years B2B Campaign Management leadership experience.
• Solid experience with campaign technologies including email, webinars, search, programmatic, events, CRM and social

TAKING CARE OF YOU

• Career development and promotional growth opportunities
• A diverse and comprehensive benefits offering including medical, dental vision, 401K, PTO and more

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.