Director Marketing Programs - PDF Solutions

Overview:

PDF was recognized by Forbes as one of America's Best Small Employers for 2023. This ranking highlights only 300 companies out of 10,000+ that were considered in the Forbes nationwide analysis and PDF solutions ranked 55! The results are based on an employee satisfaction survey as well as a social listening analysis of employee feedback conducted by a Forbes research firm. 

 

This role is part of the PDF Solutions marketing department and is preferably located in PDF HQ in Santa Clara. Other possible locations include Vancouver Canada or Dallas Texas.

This role will be reporting to the VP of Corporate Strategic Marketing

Responsibilities:

 

• Marketing and Brand Strategy, Corporate messaging – work along the PDF executive team and external marketing agency to develop and help implement a new PDF Solutions corporate marketing strategy, a new brand strategy and support the development of a new messaging architecture.
• Sales campaigns and account-based marketing – develop a new approach for sales campaigns and account-based marketing targeted to specific market segments and customer groups. The goal is to significantly increase sales pipeline in these target markets with the use of targeted marketing and sales campaigns including social media selling.
• Product Marketing - Develop taxonomy of product marketing collateral. Lead development of product marketing collateral for key products and in support of sales campaign execution.
• Customer references and stories – lead the development of customer references and customer stories that can be used across multiple platforms.
• Industry analyst strategy – engage with leading industry analysts to help position PDF Solutions in landscape of solutions covered and reviews by the industry analyst community. This last activity is optional and will depend on the previous experience of the candidate in interacting with Industry Analysts firms.

 

Qualifications:

• 5-10 years in corporate marketing, marketing programs, ABM or public relations
• 5-10 years in high tech and or electronics industry.
• Experience in Semiconductor Industry a plus
• Experience is software, SaaS, cloud solutions a plus
• BS/MS business or engineering preferable
• Able to legally work in the USA
• Experience with Chinese / Taiwanese market a plus
• Located in San Jose / San Francisco area / Dallas Texas, Vancouver, Canada

Pay Range:USD $180,000.00 - USD $210,000.00 /Yr.