Director of Admissions for Skilled Nursing Facility in Gardena 99 beds 27-33 - The Hire Mark

Job Title: Director Admissions

Location: GardenaLA

Position Type: Full-Time

Company: Skilled Nursing Facility

About Us: Our client is a leading provider of high-quality healthcare services in the Gardena ara. We are dedicated to providing compassionate care to our residents, and we are looking for an experienced Director of Admissions to join our team. If you are a dynamic, results-driven professional with a passion for healthcare and marketing, we encourage you to apply.

Job Description:

Position Overview: The Director of Marketing and Admissions will play a critical role in the growth and success of [Skilled Nursing Facility Name]. This individual will be responsible for developing and implementing strategic marketing initiatives to drive admissions, build brand awareness, and enhance the reputation of our facility within the community and healthcare industry.

Key Responsibilities:

1. Marketing Strategy and Planning:

   • Develop and execute a comprehensive marketing strategy to increase admissions and occupancy rates.
   • Conduct market research and competitor analysis to identify opportunities and threats.
   • Create and manage an annual marketing budget.

2. Admissions Management:

   • Oversee the admissions process from inquiry to admission, ensuring a seamless and positive experience for residents and their families.
   • Collaborate with the clinical and administrative teams to assess resident eligibility and ensure appropriate placement.
   • Maintain accurate records of admissions data.

3. Community Outreach:

   • Establish and maintain relationships with referral sources, including hospitals, physicians, social workers, and senior living communities.
   • Plan and attend community events, health fairs, and other marketing opportunities to promote the facility.
   • Implement outreach programs to educate the community about our services.

4. Digital Marketing and Online Presence:

   • Manage the facility's website, social media profiles, and online listings to ensure accurate and up-to-date information.
   • Create and distribute engaging content, such as blog posts, videos, and testimonials, to showcase our facility's services and expertise.

5. Collateral and Branding:

   • Develop marketing collateral, including brochures, flyers, and promotional materials.
   • Ensure branding consistency across all marketing materials and communication channels.