Director of Advertising - Hermes

The Team:

The Communication department is responsible for strategic deployment of Press & Influencer Relations, Special Events and Advertising activations, engaging all media channels to support 360 Paid / Owned / Earned Media campaigns & creative projects. The ambition is to amplify institutional values, highlight the creativity and appeal of métier (product) collections and promote highly engaging experiential projects in support of Hermès USA business growth.

The Opportunity:

As Director of Advertising, you will contribute to the overall communications strategy through effective and impactful paid media activation in the US market, supporting campaigns inclusive of institutional, métier collections (product) and special event creative. The Director of Advertising will nurture the growth and development of Advertising team talents, providing team leadership to internal managers as well as the external media agency. The Director will also participate in a 360-project management committee with fellow department directors to develop activation planning according to strategic priorities, individual project / campaign objectives and budget allocations. The communication mission is to highlight the singularity of the Hermès craftmanship model, driving awareness, desirability and contemporary brand relevance in the United States market. Target audiences include loyal existing clients, press & influence communities as well as relevant recruitment audiences with high affinity for our signature brand values. Hermès pursues a unique communication approach based in a well-established tradition of creative brand storytelling vs. traditional operational marketing.

About the Role:

• Serve as a strategic partner to the Vice President of Advertising and a mentor and advisor to the Advertising team in planning and executing Hermes paid media campaigns.
• Engage as a 360-project activation team member with fellow Directors of Press & Influence and Event Production to ensure optimal and effective deployment of media campaigns. Serve as a "media expert" within the Communications department on 360 campaign synchronization and optimizations.
• Participate in progression approach to advertising bringing creativity and innovation to the table as the landscape continues to evolve. Partner with Hermès International Team to share new ideas and opportunities as they develop.
• Direct Hermès brand paid media investments across all mediums / channels. Maintain a cutting-edge understanding of the evolution of paid media, with a keen eye on evolving video and digital / media tech platforms.
• Brief media agency partners to plan campaigns, defining KPI related to each investment. Nurture high-quality relationship and level of communication with agency to ensure optimal strategic alignment and campaign results.
• Participate in allocation of budget in partnership with media agency, maximizing efficiency and impact of media spend in accordance with strategic priorities / growth drivers.
• Liaise with Paris-based advertising teams to coordinate creative delivery and align institutional brand advertising guidelines. Supervise the logistics and production of media campaigns, ensuring adherence to international brand guidelines and standards.
• Use relevant tools to monitor and optimize campaign performance measurements to ensure KPI fulfillment & quality of placements. Facilitate pre, during and post campaign results and analysis. Enable responsive and rapid campaign/project recap reporting, both on an individual campaign level as well as quarterly, semi-annually and annually.
• Act as an ambassador for Hermes with external media partners, maintaining positive relationships and reflecting brand values: humility, quality, creativity. Seek first to market opportunities with core partners, leveraging brand prestige and longevity.
• Explore opportunity to implement sustainable media practices acknowledging the carbon footprint of both print and digital advertising.
• All other duties assigned by supervisor

Supervisory Responsibility:

• YES

Budget Responsibility:

• YES - builds and maintains advertising campaign budgets as well as cross media departmental budgets

Decision Making Responsibility:

• YES - determines the most effective channels and partners for advertising. Campaign optimizations and production decisions.

About You:

• Minimum of 7 years' experience working in the media industry.
• Strategic, creative thinker with innate media storytelling instincts.
• Open to non-luxury and media backgrounds.
• Independent thinker with in-depth knowledge / experience in the current media landscape, digital, social media platforms, emerging media tech innovation. Experience in Video, CTV preferred.
• Existing network of contact at leading media companies: Meta, Google, Hearst, Conde Nast, NYTimes, WSJ Disney, Netflix, Hulu etc.
• Solid understanding of budgeting and ability to exercise appropriate judgement / common sense
• High level of attention to detail
• Experience with Microsoft Excel, Microsoft Dynamics, Salesforce, Google Analytics, Flashtalking

The range for this position is $105,899.00 - $176,499.00. Actual rates are determined based on the job, location, and individual experience.

We are looking for a candidate who has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.

Company Overview:

Since 1837, Hermès has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create, the constant search for beautiful materials, the transmission of a savoir-faire of excellence and the aesthetic of functionality define the singularity of Hermès, a house dedicated to making highly-crafted, beautiful objects made to stand the test of time.

An independent, family-owned company, Hermès is dedicated to keeping production in France through its 42 workshops, The Hermès organization is also a truly global community with a network of 310 stores in 49 countries. Hermès employs more than 15,000 people worldwide with over 6,000 of the workforce being Hermès craftspeople engaged in making artisanal products, nurturing a 180+ year tradition of creativity and innovation.

At Hermès, our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of our objects. The roots of Hermès' success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Hermès wish to leave a positive footprint on the world, a mission that's at the heart of our commitment to progress. This narrative can be experienced in a series of shorts films "Footsteps Across the World" available on our website. Link here .

Our Commitment:

Family is at the heart of Hermès. At Hermès of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world. At Hermès of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Hermès of Paris family. We support our individual team members personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.

At Hermès of Paris, we are proud to be an equal opportunity workplace. It is the policy of Hermès of Paris, Inc. that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. Hermès of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.

We collect personal information (PI) from you in connection with your application for employment with Hermes, including the following categories of PI: identifiers, personal records, commercial information, professional or employment information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at ccpa@hermes.com. Please do not submit resumes or applications to this email address.A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs nearly 20,000 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Hermès cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial anchoring that respects people and resources. Sixteen artisanal métiers feed the creativity of the house, whose collections are presented in over 300 stores around the world.