Director of Brand Marketing - Dr. Squatch
Marina del Rey, CA
About the Job
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
We are seeking a highly strategic and experienced Director of Brand Marketing to help oversee our brand strategy, marketing campaigns, and brand experience. Reporting to the VP of Marketing, the ideal candidate will have a proven track record of developing and implementing successful brand strategies that drive awareness, engagement, and loyalty. They will be a creative thinker with a deep understanding of consumer behavior and market trends.
This role will report to the Vice President of Brand Marketing.
This is a full-time, hybrid role with company benefits based in Marina del Rey, CA, at Dr. Squatch HQ.
The anticipated base compensation range for this role will be $150,000 to $180,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
- Develop and implement comprehensive brand marketing strategies to achieve company objectives and increase brand awareness.
- Lead the development of brand positioning, messaging, and creative direction that resonates with target audiences and aligns with company values.
- Collaborate with cross-functional teams including product, sales, and creative to ensure brand consistency across all touchpoints.
- Oversee the creation and execution of marketing campaigns across various channels, including digital, social, print, and events.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive positioning opportunities.
- Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals.
- Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership.
- Stay up-to-date with industry trends and best practices in brand marketing, continually seeking opportunities for innovation and improvement.
About You:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 10+ years of experience in brand marketing, with a proven track record of success in developing and executing brand strategies.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- Excellent communication and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.
- Strategic thinker with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and brand building.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and techniques.
- Interest in health and wellness, personal care, and/or eCommerce industries.
- Experience working in the consumer products industry is highly preferred.
- Someone who gets things done without perfect resources is innovative and works with a sense of urgency.
- Someone who has high standards takes ownership and is invested in the outcome.
- Someone who proactively helps others stays positive and has a good sense of humor.
#LI-BD1 #LI-FULLTIME #LI-HYBRID
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
Diversity, Equity & Inclusion @ Squatch:
We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://www.drsquatch.com/pages/privacy-policy.
Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.
