Director of Brand Marketing - SkyTrak - GOLFTEC

Compensation: This role will be compensated with a base annual salary plus an annual bonus percentage

• Base Annual Range: $90,000-$120,000

Location: Onsite at GOLFTEC's Headquarters in Englewood, CO

About GOLFTEC Enterprises:

GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.

GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.

SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.

Positions Summary:

GOLFTEC is looking for an experienced marketer to oversee strategic planning, development, coordination and execution of all marketing and communication programs for the SkyTrak Brand.  In this role, you will be a main point of contact with our agencies as well as lead and coordinate our Go-To-Market plans globally. This role will be responsible for our overall look and feel and developing impactful content plans to help drive the business forward.

Key Responsibilities:

• Manage all day-to-day aspects of our Go-To-Market planning
• Responsible for briefing, socializing and implementing execution of Omni Channel campaigns via our internal resources and agency partners as needed.
• Strategic development of paid media planning working with internal resources as well as our media buying agency.
• Manage key partnerships, sponsorships and brand ambassador roster. Identify and cultivate strategic relationships to grow brand awareness, affinity and sales
• Lead all public relations activity, including strategic planning and outreach
• Develop, implement, and manage an influencer strategy
• Coordinate with our Product and R&D/Tech teams on branding of all products, packaging and software.
• Manage the brand image and ensure consistent messaging and visual identity across all marketing touchpoints.
• Provide strong leadership and guidance to the sales and marketing teams, fostering a collaborative and results-driven work environment.
• Collaborate with International and domestic distributors and retail partners to ensure consistency of brand communications, as well as directing assets to key partners in a timely manner.
• Manage overall marketing budget working with Marketing leadership and finance.

The deadline for this position is August 31st, 2024.

Requirements

• Bachelor’s degree in business administration, marketing, or related field
• 5+ years of experience in marketing management and campaign development
• Experience with Shopify, HubSpot and various others. MarTech is a plus
• String experience in growing and managing social channels for a fast growing brand
• Strong analytical skills and the ability to use data to drive business decisions
• Excellent communication skills, both written and verbal
• Strong project management skills and the ability to manage multiple projects simultaneously
• Knowledge of SEO and SEM best practices and strategies
• Strong understanding of web analytics tools such as Google Analytics
• Familiarity with website design and development principles
• Passion for ecommerce and a strong customer focus

Benefits

• Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
• GOLFTEC observes a Flexible Time Off policy for exempt employees
• Health Insurance (Company pays 50% of individual & family)
• 401(k) Plan available with employer match
• Dental and Vision Benefits available
• Short-Term Disability (paid for by employer)
• Long-Term Disability available
• Employee Pricing on golf lessons and golf merchandise
• Continuing education allowance of $500 per year