Director of Customer Marketing - Koalafi

As Director of Customer Marketing, you'll drive customer loyalty and growth by leading innovative B2C lifecycle campaigns and managing impactful co-marketing partnerships with top retailers. We're seeking an expert in lifecycle marketing and consumer trends, with a passion for improving financial access for underserved consumers.

Key Responsibilities:

Lifecycle Marketing:

• Develop automated B2C campaign strategy to drive customer activation, retention, and reactivation.
• Manage the overall consumer marketing calendar, ensuring timely and relevant communication with customers around seasonal holidays, trends, and retailer campaigns.
• Lead the creation, execution, and optimization of multi-channel marketing campaigns, across a variety of channels such as email, SMB, social media, and in app messaging.
• Manage and optimize mix of promotions, messages, featured products, and retailers.

Customer Marketing Consulting:

• Provide strategic guidance to retailers on best practices in customer marketing, particularly as it relates to promoting consumer financing.
• Develop effective co-marketing plans to align to retailers' seasonal marketing calendars and overall financing program goals.
• Maintain library of best practices guides and thought leadership content to educate retailers on how to optimize the marketing impact of their consumer financing programs.

Collaboration & Leadership:

• Develop vision and roadmap for the evolution of Koalafi's customer marketing function.
• Collaborate with product, sales, and customer support teams to ensure campaign alignment with business goals.
• Partner with internal teams to track and report on key marketing metrics, including engagement, affiliate referrals, and customer lifetime value.
• Act as the voice of the customer within the company, advocating for customer needs and preferences.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 5-7+ years of experience in customer marketing, preferably within the consumer retail industry.
• Strong understanding of lifecycle marketing and direct-to-consumer marketing
• Proven record of designing and executing successful consumer marketing campaigns.
• Excellent analytical skills, with the ability to translate data into actionable insights.

Expected Activities:

• Create and launch multi-channel lifecycle customer marketing campaigns that increase customer lifetime value.
• Provide consumer marketing consulting services to our retailer partners and manage effective co-marketing campaigns.
• Monitor customer feedback and behavior to inform marketing strategies.
• Partner with internal teams to provide regular reporting and analysis of marketing performance.
• Collaborate with product, sales, and customer support teams to align marketing efforts with business goals.