Director of Growth - Ecommerce - Filtration Group Corp

Con-Air Industries, a Filtration Group Company, is on a mission to make the world safer, healthier, and more productive by providing quality air filters for homes and community spaces. The Con-Air team is comprised of a passionate workforce that is driven to help families everywhere breathe better. You can find Con-Air’s quality filters on several e-commerce platforms, which are available directly to consumers under the Aerostar brand.   Learn more at Conair Industries.

The Director of Growth will support the Con-Air business unit.  This role will be responsible for driving the company’s revenue growth through innovative and strategic marketing initiatives. This role requires a dynamic and results-oriented leader who can develop and execute comprehensive growth strategies across multiple channels. The ideal candidate will possess a deep understanding of conversion optimization, media buying, user experience, and site operations and will have a proven track record in driving significant revenue growth.

• Be a cultural champion demonstrating trust, a bias for action and entrepreneurship
• Develop and execute strategies to optimize and operate revenue channels to achieve target revenue growth           
• Create CRO process to facilitate rapid testing to identify wins that drive revenue including roadmap, hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
• Manage multi-million dollar acquisition budget to garner positive ROI for DTC channel
• Develop acquisition media plan across both paid and performance marketing channels
• Manage DTC channel P&L ensuring achievement of revenue KPIs
• Oversee the UX team to ensure a seamless and engaging user experience across all platforms that drives results
• Manage website operations to ensure optimal performance and user satisfaction
• Develop & optimize comprehensive sales funnels to drive customer acquisition and retention
• Lead affiliate marketing efforts to expand the company’s reach and revenue streams
• Oversee CRM strategies to nurture and grow customer relationships
• Develop and implement social media strategies to enhance brand visibility and engagement
• Create and manage retention marketing campaigns to improve customer loyalty and lifetime value
• Design and execute email marketing campaigns to drive engagement and sales
• Implement re-targeting strategies to convert potential customers
• Map and optimize the customer decision journey to enhance conversion rates
• Utilize customer segmentation techniques to target and engage specific customer groups
• Develop strategies for building an engaging target audience
• Lead and manage cross-functional projects to achieve marketing goals
• Identify and develop strategic partnership to drive growth and expansion
•  

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

• Proven experience in a growth marketing role with a strong track record of driving revenue growth
• Expertise in conversion optimization, media buying, UX and site operations
• Strong understanding of funnel creation, affiliate marketing, CRM, social media, and retention marketing
• Proficiency in email marketing, re-targeting, CDJ, customer segmentation, and audience building
• Experience in influencer marketing, project management, team development, pricing, and MARTECH
• Ability to develop and manage strategic partnerships and loyalty programs
• Excellent project management and leadership skills
• Strong analytical and problem-solving abilities
• Proficient in analyzing website data and insights using tools like Google Analytics 4, HotJar/Smartlook, VWO and various ad platforms

Preferred Platforms:

• YOTPO
• KLAVIYO
• GA4(Google Analytics 4)
• Google Ads
• Meta Ads
• Shopify